It will be an unprecedented edition of the Tour de France: for the first time, because of the coronavirus, the Grand Boucle will start at the end of August and not at the beginning of the summer. But, this change could be beneficial in terms of audience and advertising revenue.
France Télévisions indeed nurtures great hopes. Last year, more than 35 million viewers – a figure up 1.4 million had watched at least a minute an edition considered “extraordinary”, with French riders, Thibaut Pinot and Julian Alaphilippe, very well positioned. “We expect it to be at least as much or even more”, considers Laurent-Eric Le Lay, sports director of France Télévisions.