The sector recovered 100% of tourist arrivals between June and July. But there is still a gap to be made up with foreign customers. The new roadmap announced concerns both the products and the type of tourism to be developed.
If there is one sector of activity that is regaining its vitality, it is that of tourism. Thanks to the efforts made by all the stakeholders, in terms of the launch of the electronic visa, promotion of the Morocco destination, referencing and improvement of the traveler’s experience…, all the indicators are in the green, or almost. . Indeed, Morocco welcomed between June and July 3.2 million tourists, 65% of them in July alone. This made it possible to recover 100% of the arrivals of the same months of the pre-pandemic year 2019.
The MRE, they represented 62.5% of arrivals, or 2 million people, a share that stands out in line with the achievements of the reference year, the remainder is made up of foreign and national tourists. On the other hand, Operation Marhaba recorded this year the entry of 2.8 million people into the national territory, exceeding the level recorded before the health crisis. These arrivals have, of all kinds, had a beneficial effect on tourist receipts which totaled 36.66 billion DH, i.e. a recovery rate of around 90% for the first seven months. This, despite the continued closure of borders throughout the first five weeks of 2022.
A delay to catch up
Performances which restore balm to the heart of market operators who have suffered from the agony of the tourism sector over the past two years. Remember that the rescue plan established by the government has made it possible to mobilize an envelope of 2 billion DH in order to preserve jobs, the time of the recovery.
Operators and public authorities are certainly delighted with these achievements. But….
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