This 12 months, the principle mobility associate of the Rock for Individuals pageant can be the Czech consultant of the automobile producer Toyota. For the pageant, it would present a fleet of 20 low-emission vehicles, together with battery electrical vehicles and a hydrogen Toyota Mirai. They are going to be used for the background of the pageant in addition to the transport of bands and company. The world premiere can be an in depth expertise zone with a Drink & Drive bar, which in cooperation with Toyota will provide non-alcoholic cocktails all through the pageant.
This 12 months’s Rock for Individuals will historically happen from June 12 to fifteen in Park 360 in Hradec Králové. The novelty can be a totally new Toyota activation zone. Guests will discover her once more in entrance of the merchandising hangar. Nevertheless, in comparison with final 12 months, it is going to be greater and can entice its guests not solely to view the Toyota Mirai on show and to recharge their telephones at no cost within the cost containers, however for the very first time it would additionally provide a non-alcoholic bar.
“Final 12 months, the Toyota Mirai on a particular stand with cost containers turned a pure assembly and resting place inside the complicated. This impressed us to create a comfortable zone the place pageant guests can sit in peace this 12 months. Since many live performance goers come to the pageant by automobile, we determined to arrange non-alcoholic cocktails for them, after which they’ll get within the automobile and drive away. And that is how the Drink & Drive idea was born,” explains Michal Velička, advertising director of Toyota CR.
The epicenter of the zone can be two design containers Drink & Drive. Within the first, there can be a giant premiere inside the pageant world “Drink & Drive bar”. A complete vary of combined drinks from Vassa non-alcoholic distillates primarily based on vodka, rum or gin. Within the second, the service of non-alcoholic wines, glowing wines and combined drinks from the European chief, the German firm Kolonne Null, can be supplied. All this in unique mixology from the fingers {of professional} bartenders. The zone can even embody the favored Silent Disco, for the whole 4 days of the pageant.
“In all probability the biggest and definitely the primary non-alcoholic bar amongst festivals, we help the thought of accountable and protected driving. On the similar time, we cater to the ever-increasing variety of guests who need to benefit from the pageant with a transparent head. And it is not simply concerning the youngest Z era. The demand for non-alcohol in unique preparations has been rising by leaps and bounds for a number of years. For us, it’s proof that our guests discover sufficiently activating experiences within the musical and non-musical program,” provides Michal Thomes, director of the Rock for Individuals pageant.
Carbon neutrality by 2030
For this 12 months’s Rock for Individuals, Toyota will as soon as once more present an entire transport service for the performers and VIP company of the pageant. The low-emission automobile fleet will characteristic the Toyota bZ4X battery electrical automobile and the Toyota Mirai hydrogen electrical automobile.
For the second 12 months already, Toyota will take part within the intention of the pageant organizers to realize carbon neutrality by 2030. The transition to low-emission transport contributes considerably to this.
Automotive charging instantly within the pageant space
Toyota’s electrical vehicles will as soon as once more be charged instantly on the pageant, the hydrogen Mirai can be refueled within the basic means at a hydrogen filling station.
Electrical vehicles, together with the Toyota bZ4X, can be charged by the H2BASE hydrogen generator from the Czech firm DEVINN, which can even provide a big a part of the pageant space with power produced from inexperienced hydrogen. Further consumption of fresh power can be coated by photovoltaic cells, which can be put in from the start of June on an space of greater than 60 m2.
A wealthy accompanying program
As a part of the accompanying program on the Rock for Individuals pageant, Cirk La Putyka, of which Toyota can be a associate, will carry out, amongst others.
The director of Toyota, Martin Peleška, along with Karel Souček from the corporate Devinn, will seem within the debate panel of the web journal CzechCrunch on the way forward for hydrogen on the Convention Stage.
The automaker can even be a associate of this system Rock for Individuals Zblíchka, which is able to present a couple of minutes of abstract of crucial occasions on the pageant each night throughout prime time on Czech Tv. It is going to once more be moderated by Tereza Ramba, ambassador of the sister premium model Lexus.
#JeduRFP
As a part of the pageant’s on-line promotion, there may be additionally a advertising marketing campaign with the hashtag #JeduRFP, which goals to determine guests, companions and artists of the twenty ninth version. Toyota will hyperlink its advertising actions and channels with the pageant marketing campaign in on-line and offline environments, social networks, content material and public relations.