Toyota Europe Accelerates carbon Neutrality with Hydrogen fuel Cell Technology
Brussels, June 19, 2025 – Toyota Motor Europe (TME) is intensifying its push towards carbon neutrality through significant investments and advancements in hydrogen fuel cell technology. This move underscores Toyota’s commitment to lasting mobility and its vision for a future powered by clean energy.
Expanding European Operations and Hydrogen Initiatives
Toyota Motor Europe NV/SA oversees the wholesale sales, marketing, and engineering operations for Toyota, GR (gazoo Racing), and Lexus vehicles across Europe. The company, which employs over 25,000 people directly, has invested over EUR 11 billion in Europe since 1990.
With eight European manufacturing plants located in Portugal, The Uk, France, Poland, Czech Republic and Turkey, Toyota continues to solidify its presence in the region. Currently, approximately 14.7 million Toyota and Lexus vehicles are on European roads, supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets throughout 53 countries.
Commitment to “Mobility for All”
Toyota operates on the principle that freedom of movement enables limitless possibilities. In line with its “Mobility for All” vision, toyota aims to foster safer, more connected, inclusive, and sustainable mobility solutions, striving to bring “Happiness for All.”
In Europe, TME has launched the KINTO mobility brand, offering a range of mobility services in 20 countries. The company is also expanding its business-to-business sales of zero-emission fuel cell products and providing thorough engineering support.
Roadmap to Carbon Neutrality
Toyota is actively contributing to the Un Sustainable Advancement Goals by pursuing carbon neutrality across its entire European business. A historic leader in CO2 reduction in Europe, TME is dedicated to achieving a 100% CO2 reduction in all new vehicles in western Europe by 2035. To achieve this aspiring target, Toyota will continue to offer a diverse range of electrified powertrains, including hybrid, plug-in hybrid, battery, and fuel cell electric vehicles.
Did You Know? In 2024, TME sold 1,217,132 vehicles in Europe, capturing a 7.1% market share.
hydrogen as a Key Building block
Toyota recognizes hydrogen as a basic element in the transition to carbon neutrality. The company is integrating advanced fuel cell technology into various applications, including passenger cars, buses, trucks, trains, marine vessels, and stationary power units, catering to a wide array of business customers and original equipment manufacturers (OEMs).
to meet the increasing demand for hydrogen solutions,TME commenced production of its second-generation compact fuel cell modules in Europe in January 2022. Furthermore, Toyota envisions establishing 700bar as the standard for fuel cell electric vehicles and products, promoting infrastructure development and standardization.
toyota’s Hydrogen Fuel Cell Production
Toyota Started producing its 2nd generation compact fuel cell modules in Europe in January 2022 to expand its business.
| Fuel cell technology | applications | Target |
|---|---|---|
| Passenger cars | Mobility | Carbon Neutrality |
| Trucks and Trains | Transport | 700 bar standard |
| Marine Vessels | Shipping | Expanded infrastructure |
The Future of Toyota and Alternative Fuels
The push towards alternative fuels represents a pivotal shift in the automotive energy. As government regulations become more stringent and consumer awareness heightens, companies like Toyota are leading the charge in developing and deploying hydrogen fuel cell technology.
The Long-term success hinges on overcoming challenges related to infrastructure, cost, and public perception. Continuous innovation and collaboration between industry, government, and research institutions will be crucial in realizing the full potential.
Frequently Asked Questions about Toyota’s Hydrogen Initiatives
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Why is Toyota focusing on hydrogen fuel cell technology?
Toyota Views hydrogen as a crucial element in achieving carbon neutrality,utilizing fuel cell technology for both mobility and broader economic applications beyond transportation. -
Where are Toyota’s European manufacturing plants located?
Toyota’s Eight european manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic, and Turkey. -
What is Toyota’s goal for CO2 reduction in new vehicles in Western Europe?
Toyota Aims to achieve a 100% CO2 reduction in all new vehicles in Western Europe by 2035. -
What mobility services does Toyota offer in Europe?
In Europe, Toyota launched the KINTO mobility brand, which provides a range of mobility services in 20 countries. -
What is Toyota’s vision for hydrogen infrastructure?
Toyota’s long-term vision is to establish 700bar as a standard for fuel cell electric vehicles and products.
Pro Tip: Regularly check Toyota’s official website for updates on their hydrogen fuel cell initiatives and new vehicle offerings.
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