World Liberty Financial, the crypto venture backed by the Trump family, launched a program this week to buy back its own governance tokens, WLFI, using revenue from stablecoin reserves and other sources. The move comes as the WLFI token has fallen approximately 10% since the U.S. midterm elections earlier this week and is down over 60% since the beginning of 2026.
The company announced the token buyback program through a social media post, stating that the initial allocation for the buyback will be funded from sources that can include revenue from stablecoin reserves. World Liberty Financial did not disclose the specific number of tokens to be repurchased. The company plans to treat the token buyback as a continuous strategy.
Using Funds for Token Buyback
World Liberty Financial intends to use an initial allocation for the buyback, with funds derived from various sources, including potential earnings from its stablecoin reserves. The company has not specified the quantity of WLFI tokens it will purchase. The buyback is framed as a long-term, ongoing strategy for the company.
Token Performance
The WLFI governance token’s value has been under pressure. It saw a decline of about 10% in the days following the U.S. midterm elections. This recent drop is part of a larger downward trend, with the token losing more than 60% of its value since the start of 2026.
Company Background
World Liberty Financial was co-founded in 2024 by former President Donald Trump, his three sons, and a partner group that includes the Witkoff family. The Trump family holds a 38% stake in the venture. The company generates revenue through the sale and use of its cryptocurrency tokens, which include the WLFI token and a USD 1 stablecoin.
