Tupperware | A company that will last less than its own dishes – 95.7 KYK

Tupperware is reportedly nearly $950 million in debt and has filed for bankruptcy. How did the American company get to this point? Damien Hallegatte is on air to give his point of view.

Speaking to Martin-Thomas Côté, the marketing professor at UQAC explains that in 2024 the population is less open to paying full price for quality products, like Tupperware offers.