TV advertising for bodyguards: the enigmatic spot in front of the “Tagesschau”

– The enigmatic spot in front of the “Tagesschau”

A security company advertises on SRF during prime time. Who is behind this? And who needs personal protection in Switzerland anyway?

Published: 02/11/2023, 21:49

Advertisement of the security company: VIP accompanied by bodyguards.

Photo: Vüch AG

“Anyone who is in the public eye should be able to protect themselves from the downside,” says the voice from the off. A man in a suit and tie climbs into the waiting limousine, escaping the paparazzi’s flashing lights. He wears sunglasses in the middle of the night. The man on the back seat reaches into a bowl of nuts, sips from a glass with a wedge of lemon, and treats himself to a power nap – while the car glides towards Ticino. The black Mercedes with St. Gallen license plates stops in front of a hotel: flanked by seven bodyguards, the man walks through the park. “Protect yourself!” says the voice from the off.