Twitch has announced an important change that mainly affects its most famous streamers.
Generally, people who stream on Twitch pay a 50% commission on their net earnings on the platform. But the top 10% of streamers have a more beneficial deal that allows them to enjoy 70% of their subscription revenue, paying Twitch a commission of just 30%.
A little over a year ago, Twitch stopped offering premium deals to streamers who didn’t already have these terms. And in an open letter published on Wednesday, Dan Clancy, president of the platform, has announced that those deals will be capped at $100,000 starting in June of next year:
What we’re going to do, for those streamers who continue to have these premium deals, is modify their deal so that they continue to receive their 70/30 revenue share ratio for the first $100,000 they earn through streaming revenue. subscriptions. Revenues over USD 100,000 will be split using the standard 50/50 commission. We’re announcing this change now, but it won’t go into effect until after June 1, 2023.
Twitch admits that the distribution was not fair:
“First of all, we had not been transparent about the existence of such agreements. Second, we weren’t consistent across the board with the necessary requirements, and generally it was the top streamers who benefited. Finally, we don’t think it’s right that those with standard contracts have different commissions depending on the size of the streamer.
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Sin embargo, los streamers grandes fueron esenciales para el crecimiento de Twitch, y ahora van a ver considerablemente reducidos sus ingresos (ya que cobran mucho más de 100.000 dólares al año).
¿Cómo lo justifica la compañía? En primer lugar, argumentando que funciones como Prime, Regalos para la comunidad, Tren del Hype y el Programa de incentivos de anuncios han impulsado en un 27% los ingresos de los streamers por hora de espectador durante los últimos cinco años, lo que quiere decir que ahora generan tres veces más dinero que hace un lustro. Twitch paga lo mismo a los streamers por una suscripción Prime que por una suscripción normal, aunque sean gratuitas para los usuarios suscritos a Amazon Prime.
En segundo lugar, Twitch afirma que los costes de su servicio son muy caros, del orden de 1000 dólares mensuales por cada streamer con 100 espectadores simultáneos que emite 200 horas al mes.
¿Logrará la filial de Amazon convencer a sus creadores de contenido o será esta la gota que colme el vaso para que marchen a YouTube?