Tyla’s “Is It” Sets the Summer Mood

Tyla Drops New Single “Is It,” Teasing a New Era for the amapiano Star

BREAKING: South African sensation Tyla has officially released her highly anticipated new single, “Is It.” This marks her second solo offering of the year, following the success of “Bliss,” which climbed the charts to hit no. 11 on Billboard’s Hot R&B Songs and No. 14 on Rhythmic Airplay.

Fans first got a taste of “Is it” during tyla’s electrifying Coachella debut in April.That same performance also saw the live debut of her Billboard Global 200 top 10 hit, “Water,” featuring fellow south African artist WizTheMC. While it remains unconfirmed whether “Bliss” and “Is It” will be featured on Tyla’s upcoming sophomore album, she previously hinted at a sonic departure from her debut in an interview with Billboard earlier this year.”I’ve changed a lot in a short amount of time as I was kind of forced to with how fast I had to adapt to everything,” Tyla shared with Billboard. “I don’t think it’s going to be the same energy[as[asTyla]at all, especially with what I’ve started making. It’s different, but also still Tyla.”

This evolution in her sound promises an exciting new chapter for the artist who has rapidly captured global attention for her unique blend of amapiano and R&B. As Tyla continues to push creative boundaries, her sophomore project is poised to solidify her position as a dominant force in the music industry, offering a glimpse into her artistic growth and evolving musical identity.

Fans can listen to “Is It” now, experiencing the latest evolution of Tyla’s vibrant sound.

How does the global rise of Amapiano contribute to the success of Tyla’s “Is It”?

The Rise of Amapiano adn Tyla’s Breakthrough

South African singer Tyla’s “Is It” isn’t just a song; it’s a vibe. Released in July 2023, the track has exploded in popularity throughout 2024 and into the summer of 2025, becoming a defining sound of the season. Its success is deeply rooted in the growing global appreciation for Amapiano,a uniquely South African house music genre. Amapiano,characterized by its log drum basslines,soulful piano melodies,and often airy vocals,has been steadily gaining traction internationally,and Tyla is at the forefront of bringing it to a wider audience. “Is It” specifically blends Amapiano with R&B influences, creating a sound that’s both familiar and refreshingly new.

decoding the “Is It” Appeal: Musical Elements

What makes “Is It” so captivating? Several key elements contribute to its infectious energy:

The Beat: The signature Amapiano log drum provides a hypnotic, driving rythm that’s impossible not to move to.This distinctive beat is the foundation of the song’s appeal.

Tyla’s Vocals: Her smooth,sultry vocals are perfectly layered over the instrumentation,creating a captivating contrast. The vocal delivery is both confident and vulnerable,adding emotional depth.

Production Quality: The song’s polished production, handled by a team including Kayzee Upland, ensures a crisp and modern sound that translates well across various listening platforms.

Melodic Structure: The interplay between the piano chords and the vocal melody is expertly crafted, creating a memorable and earworm-inducing hook.

These elements combine to create a track that’s perfect for everything from beach days and pool parties to late-night drives.The song’s tempo and overall energy are ideal for summer playlists and social gatherings.

“Is It” on TikTok and Social Media Impact

The song’s viral success is inextricably linked to TikTok. A dedicated dance challenge, created by Tyla herself, quickly gained momentum, racking up millions of views and inspiring countless user-generated videos.

TikTok Dance Challenge: The choreography is relatively simple yet visually appealing, making it accessible to a broad audience.

Sound Usage: “Is It” became a go-to sound for a wide range of content, from fashion hauls and beauty tutorials to travel vlogs and everyday life snippets.

Influencer Adoption: Key influencers across various niches embraced the song, further amplifying its reach and introducing it to new audiences.

Global Reach: The TikTok algorithm propelled “Is It” beyond its initial audience, exposing it to users worldwide.

this organic growth on tiktok translated into notable streaming numbers across platforms like Spotify, Apple Music, and YouTube Music. The song consistently ranks high on global charts, solidifying Tyla’s position as a rising star.

Amapiano’s Growing Influence on Global Music

Tyla’s success with “Is it” isn’t happening in a vacuum. It’s part of a larger trend of Amapiano gaining international recognition. artists like Kabza De Small, DJ maphorisa, and Focalistic have been instrumental in popularizing the genre, paving the way for Tyla’s breakthrough.

collaborations: Increased collaborations between Amapiano artists and international stars are further expanding the genre’s reach.

Festival Appearances: Amapiano djs and artists are now regularly featured at major music festivals around the world.

Genre Blending: Producers are increasingly incorporating Amapiano elements into other genres, creating exciting new hybrid sounds.

Cultural Exchange: The growing popularity of amapiano fosters a greater appreciation for South African culture and music.

“Is It” serves as a prime example of how a unique and authentic sound can resonate with a global audience,demonstrating the power of cultural exchange in the music industry.

Summer 2025 soundtrack: Why “Is It” resonates

Beyond the musical and social media factors, “Is It” simply feels like summer. The song evokes feelings of freedom, confidence, and carefree enjoyment. Its upbeat tempo and positive energy make it the perfect accompaniment to warm weather activities.

Mood & Atmosphere: The song’s overall vibe is optimistic and uplifting, aligning perfectly with the summer season.

Relatability: The lyrics, while relatively simple, touch on universal themes of attraction and desire, making the song relatable to a wide audience.

Repeat Value: The song’s catchy melody and infectious beat make it highly replayable, ensuring it remains on listeners’ playlists throughout the summer.

Versatility: “Is It” is equally suitable for dancing, relaxing, or simply enjoying the sunshine.

The combination of these factors has cemented “Is It” as the