2023-05-30 11:15:44
From: Ramy Samih
ABU DHABI, 30th May, 2020 (WAM) — Siegfried Nierhaus, Vice President of the German Deutsche Hospitality Group in the Middle East, confirmed that the United Arab Emirates has become a global center for the tourism, hospitality and entertainment industry through launching initiatives and strategies that support the growth of the sector and pumping huge investments over the past years.
Nierhaus added, in statements to the Emirates News Agency, WAM, that the UAE has positioned itself as a major player in the tourism and hospitality sectors in the region after it succeeded in establishing its position as a preferred destination for work, tourism and leisure, noting that the innovative future thinking of the country contributed significantly to the influx of tourists. international visitors to take advantage of the dynamic offerings and enjoy the unique attractions.
Nierhaus explained that the strategic location of the UAE as an international transit center linking East and West, through advanced airports and a global aviation fleet, made it a favorite destination for travelers from all over the world, in addition to the availability of many ingredients, tourist attractions and advanced infrastructure, as the country is famous for its luxury resorts and architecture. Stunning architecture and cultural heritage.
He stated that the UAE possesses some of the best tourist attractions in the world, including the Burj Khalifa, the Louvre Abu Dhabi, the Dubai Museum and the Museum of the Future, as these famous landmarks showcase the rich history of the country, in addition to the availability of wide accommodation options, various recreational activities and geographical diversity in terms of the availability of deserts and oases. Mountains, valleys, plains and beaches, pointing out that this unique combination of unparalleled tourism potential and world-class attractions makes the UAE a unique destination in the region and the world.
Nierhaus expected that the UAE will attract more visitors interested in ecotourism, especially in light of the state’s commitment to sustainability and its launch of many ecotourism initiatives, pointing out that the UAE’s focus on innovation, luxury and sustainability is one of the main reasons behind the large tourism boom that it witnessed over the past years, and we believe These factors will continue to drive the pace of growth in this vital sector.
He stressed that the UAE has a great opportunity to promote sustainable tourism by highlighting the opportunities available in eco-tourism and implementing sustainable practices in this industry in conjunction with the “COP 28” conference before the end of this year, as the UAE can become a leading destination for travelers looking for offers. Environmentally friendly tourism.
The Vice President of Deutsche Hospitality in the Middle East said that the institution has many projects under preparation in the GCC countries, especially in the UAE, where our regional operational portfolio consists of more than 1531 rooms in 4 Gulf countries, of which the UAE accounts for the lion’s share, with three hotels that include More than 500 rooms.
Siegfried Nierhaus added that the UAE has always been a major source of Deutsche Hospitality in the region thanks to its position as a dynamic international tourism hub, and we look forward to contributing significantly to the growing success of the hospitality industry in the UAE, referring to a partnership contract during the past year with Al Hamra Real Estate Development and Investment Company in the Emirate of Ras Al Khaimah. , to manage and operate Al Hamra Residential Apartments and Al Hamra Village Hotel under an authorization agreement for both properties to bear the “Steigenberger Residences” and “Max” brands of the “Deutsche Hospitality Group”, after comprehensive renovations were carried out on both properties.
He explained that the demand for hotel rooms in the UAE witnessed a noticeable increase during the first quarter of this year, as hotel results exceeded expectations and it is expected to continue in the same trend throughout 2023, adding: “The trend in general is very positive in the Emirates, and we believe that during the period from May to September, we will witness strong and good results in the country’s hospitality industry.”
Nierhaus expected that the fourth quarter of this year would witness the highest demand for hotel rooms in the UAE in light of a very busy season, coinciding with the UAE’s hosting of the Conference of the Parties “COP 28”, which will bring great interest and a significant influx of visitors and tourists.
The vice president of the German Deutsche Hospitality Group in the Middle East region said that the tourism sector in the UAE in particular and the region in general has recovered at an accelerated pace from the repercussions of the “Covid-19” pandemic, amid a noticeable increase in the number of tourists and travelers with revenues that exceeded the figures achieved in 2019, pointing to The regional prospects for the tourism sector are still promising and further momentum and growth is expected in this industry during the current year 2023.
The UAE aims to increase the contribution of the tourism sector to the gross domestic product to 450 billion dirhams by 2031, attract tourism investments for the country worth 100 billion dirhams, and attract 40 million hotel guests, which enhances the country’s efforts to provide an attractive and safe national tourism environment, pioneering and integrated tourism services and destinations. Diverse, unique and developed infrastructure for the tourism sector.
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