Under pressure, Conforama strengthens its ties with Austrian giant XXXLutz

In the major maneuvers underway on the Swiss furniture market, Dan Mamane plays one of the leading roles. And he has not finished talking about him. We remember that in summer 2020, this character unknown to the general public appeared as the buyer of Conforama Switzerland, after a period of silence which had fueled rumors. Serial entrepreneur, founder of the PowerData group, this HEC Lausanne graduate, born in Toulon 49 years ago, explained how he wanted to reinvent the furniture trade. Marrying a revamped in-store customer experience and boosting online sales, playing with the agility of an independent company in the face of the giants of the sector, such was his vision presented with an extraordinary sales talent.