UNIQLO officially releases the 2023 autumn and winter “LifeWear” brand book

2023-09-13 03:17:32

Recently, UNIQLO held the ninth launch of the “LifeWear” brand book in Shanghai. The latest brand book aims to convey the concept of “LifeWear”, starting from the two major propositions of function and style, and using “Modern Layering” to create new ideas. ” as the theme, focusing on the sense of layering when layering, and exploring the fashion potential brought by the modern art of layering through the combination of different clothing.

In addition to displaying the brand’s 2023 autumn and winter new products, the press conference also authentically restored the workbench of Takahiro Kinoshita, the Tokyo creative director of UNIQLO’s global creative laboratory, and reproduced his true creative process. Kinoshita Takahiro even attended the event in person and discussed fashion and life-related topics with the participants.

Currently, the ninth issue of the “LifeWear” “Modern Layering” brand book has been launched nationwide. If you enter a UNIQLO store, you will have the opportunity to read it for free. Interested readers may wish to go and learn more.

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