The game engine Unity has been in a lot of turmoil recently. First, it laid off 4% of its workforce at the end of June. Then, after announcing the acquisition of software developer IronSource yesterday (13), the stock price fell directly by 17%. The situation seems to be really bad.
Unity is a game engine that can be applied to multi-platform development. The stock price fell directly from a high of 201 yuan on November 17, 2021 to today’s 32 yuan. After the announcement of the acquisition of IronSource, it fell 17% after the market.
The reason is that IronSource is a very simple company. At first glance, it is only a simple ad technology provider, but in fact it is a development company specializing in ad kidnapping software. The famous Ironcore and installCore are from IronSource.Overseas media wccftech more directly named IronSource as a virus software company。
Therefore, it is not only the game developers who have reacted to Unity’s acquisition this time, but also threatened to use other development engines after the acquisition. Even internal employees are quite dissatisfied. First, they carried out large-scale layoffs two weeks ago. The sudden acquisition of a malicious company has caused many employees to express their anger in the internal Slack.
Unity’s statement is that this acquisition can strengthen the system services in the game, making it easier for developers to make money through , in response to the major platforms’ emphasis on user privacy in recent years, which indirectly affects the revenue of related businesses for their own services. That’s why I’m going to look to IronSource’s foundation to strengthen the service.