Universal Music Publishing announced earlier this week that the group would now represent the catalog d’Elvis Presley globally (excluding UK) in collaboration with Authentic Brands Group. The two companies will now benefit from the huge collection of hits recorded by the King such as Love Me Tender, A Little Less Conversation or All Shook Up.
As such, Elvis Presley only owned the rights to a handful of songs, the vast majority owned by Authentic Brands Group. Anyway, this rapprochement between ABG and Universal seems to come at the right time, a few weeks before the release of the biopic of Baz Luhrmann with Austin Butler as the legendary singer and Tom Hanks as Colonel Parker.
“An unprecedented impact”
“Elvis Presley had an unprecedented and lasting impact on music and pop culture globally,” said Marc Cimino, executive officer of Universal Music Publishing, in a statement relayed by Variety.
“Group CEO Jody Gerson and I, and UMPG teams around the world, couldn’t be more excited and honored than to work with ABG to ensure Elvis’ iconic legacy lives on. for generations to come. »