Unsurprisingly, Apple wants to bet everything on its MacBook gaming

2023-10-26 08:34:40

Apple is expected to emphasize the gaming prowess of its M3 MacBook Pros at its next event. The brand is becoming more and more interested in video games.

Apple MacBook Pro M1 // Source: Arnaud Gelineau for Frandroid

If you followed the previous episodes, the rumor should not surprise you. Apple’s “Pro” and “Max” chips rely heavily on their graphics circuit to differentiate themselves from classic M1 and M2 chips. To highlight the power of a graphics circuit, nothing better than video games. The firm has also put gaming in the spotlight of macOS Sonoma, with the addition of a dedicated game mode and tools to efficiently port Windows games to Mac.

Apple seems ready to move up a gear this October 31.

Make the Mac a gaming PC

According to MacRumorsthe event “ Scary Fast » dedicated to the Mac planned by Apple on October 31 will greatly emphasize video games. We expect the presentation of M3 Pro and M3 Max chips which should offer a big gain in computing power compared to the M2 chips from early 2023.

Like the Apple A17 Pro chip in the iPhone 15 Pro, this new generation will benefit from a move to 3nm from TSMC and should dedicate part of its silicone to ray tracing. To illustrate this, we can easily imagine Apple announcing the arrival of several leading games on Mac. One of the best games of the year, Baldur’s Gate 3, was recently released on macOS. The game Resident Evil 4already announced for the iPhone, is now listed on the Mac App Store. We also know thatAssassin’s Creed Mirage is planned for the Apple ecosystem.

Putting all these elements together, there are, in fact, reasons to think that Apple is preparing to move up a gear in video games. There remains the price of equipped MacBooks which could remain a barrier. For the moment, an Apple PC capable of running video games is very expensive. It will be necessary to monitor in the years to come whether the firm manages to apply its technologies to more accessible products, while making compromises on other elements such as the screen.

To convince, Apple will also have to show that its investments in video games are long-term, and that the Mac is not going to abandon the sector within a few years. This would perhaps require the firm to produce games internally, as other platform publishers do: Epic Games with Fortnite, Valve for the launch of Steam, Microsoft with Xbox, etc. This is what Apple is doing with its SVOD TV+ offer.

This week, Qualcomm presented the Snapdragon X Elite with big promises for video games. It would seem that the battleground for laptop PCs in 2024 has been found.

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