Obviously, these American customers of Burger King did not really appreciate their meal and even took the case to court. The federal court for the Southern District of Florida thus received, on March 28, a complaint against the American brand for deceptive commercial practice, reports the American television channel. CBS News.
A bigger burger on TV and on posters?
The object of the four plaintiffs’ disappointment is none other than one of the brand’s signature burgers: the Whopper. It would be, according to them, 35% smaller than its representation in the advertisements. “Although the size of the Whopper has increased significantly in Burger King advertisements, the recipe or the amount of beef or ingredients contained has never changed,” the lawsuit states.
The plaintiffs seek damages and an order for Burger King to end that they believe is misleading.
A spokesperson for the fast-food chain declined to paraphrase, saying the chain does not comment on “ongoing or potential litigation”.
A precedent in the UK
This isn’t the first time Burger King has been singled out for its techniques. In 2010, Britain’s authority noted that the fast-food chain was misleading viewers about the size of a chicken burger and asked it to stop airing the spot, the company noted at the time. BBC.