2024-04-03 13:00:42
Par
AFP
Published on
3 avr. 2024
Everything has been written about the music of Kurt Cobain, leader of Nirvana who died thirty years ago, but not about his look, or rather his anti-look, copied, recovered: the image escaped him, like so many others things.
Portrait de Kurt Cobain – Shuttestock
Subversion
What Charlotte Blum confirms: “If there is one person who hoped to break through, it is Kurt Cobain. He wants to become a rock star, not to be rich but to no longer lack money”.
An exhibition on Nirvana in Seattle in 2016. – Shutterstock
For the filming of “Smells like teen spirit”, the group recruited extras through a flyer – internet does not exist – insisting: “No clothing with brands or logos please” .
But success trumps everything. Grunge becomes a brand and Cobain its silhouette, against his will. “Unfortunately, you can’t control it when you become a phenomenon, an icon,” emphasizes Charlotte Blum. “Cobain wanted to become a star but he was overwhelmed when he hoped to do things gradually, as he saw fit. There, it’s not just an album that works, it defines a genre,” continues Marc Dufaud.
Marc Jacobs, a great couturier, designed a collection inspired by this movement at the time. “We have always focused on fashion but it always looks to the street to create. The cruel irony is to borrow from poverty to create luxury,” explains the specialist in the grunge sphere and its epicenter, Seattle .
Cobain, however, attempted subversion through clothing. On the front page of Rolling Stone magazine, his T-shirt mentions “Corporate magazines still suck”. The singer and guitarist also chooses his T-shirts to promote fringe artists he loves, like the tormented Daniel Johnston.
Etiquette
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