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The prestigious New York Festivals Advertising Awards rewards the best of advertising around the world and this year its main protagonist is the Uruguayan agency Innvented, led by Gustavo Etchandy and Fernando Maldonado.
For its “I Say Present” project for Mothers and Relatives of Disappeared Detainees, Innvented won a Gold in the Audio/Radio category, a Bronze in Outdoor, and a Finalist in Activation & Engagement. This work, which allowed thousands of Uruguayans to say “Present” despite the impossibility of physically attending the 2021 March of Silence, reflects the potential of this agency focused on solving its clients’ problems using innovation and technology. Created in 2021, lnnvented already has offices in Montevideo and Asunción de Paraguay.
Among their clients are Burger King, together with whom they created the first NFT of a brand in the country, and Toyota, with whom they have been developing different innovation projects in the area of sustainability.