The 2026 US Open at the USTA Billie Jean King National Tennis Center has transformed into a high-stakes runway, driven by Naomi Osaka’s Allen Iverson-inspired Who Decides War custom walk-on look, Carlos Alcaraz’s debut of the Travis Scott ‘Cactus Court’ collection, and Aryna Sabalenka’s multi-carat fine jewelry statements.
The Bottom Line
- High-Fashion Collaborations: Naomi Osaka partnered with stylist Law Roach and label Who Decides War for a custom 30-hour turnaround walk-on piece, paying homage to NBA legend Allen Iverson.
- Athletic Crossover: Defending champion Carlos Alcaraz launched the Travis Scott x Nike ‘Cactus Court’ collection, marking Cactus Jack’s first major tennis collaboration.
- Bling on the Baseline: Aryna Sabalenka paired her Nike mesh dresses with a handcrafted Material Good jewelry suite valued at approximately $330,000.
Naomi Osaka and Law Roach Redefine Court-Side Narrative
Ahead of her August 31 first-round match against Anastasia Zakharova, Naomi Osaka walked onto Arthur Ashe Stadium wearing a custom piece by Who Decides War, commissioned through her new stylist Law Roach. Built in roughly 30 hours by co-founders Téla D’Amore and Ev Bravado, the ensemble paired a heavyweight French terry hoodie with a tulle ballgown skirt featuring newspaper clippings and milestones from Osaka’s career.
Once ready to play, Osaka revealed her match-day Nike kit: an all-black tank top, metallic silver mini skirt, cornrows, a black headband, arm sleeves, and the Nike GP Challenge 1.5 ‘Naomi Osaka’ sneaker in black and metallic silver. The design was built as a direct tribute to Allen Iverson, whom Osaka credited with reshaping self-expression in sports.
Carlos Alcaraz Brings Travis Scott and Cactus Jack to Arthur Ashe
Carlos Alcaraz delivered the tournament’s biggest men’s fashion moment. Returning from a four-month wrist injury layoff, the defending champion opened his campaign against Roman Safiullin in a full Travis Scott x Nike kit. The brown-and-white gradient tank top and shorts carried the label’s signature reverse Nike Swoosh onto his headband and socks, alongside the unreleased Travis Scott x Nike Zoom Vapor 12 Tennis HC sneaker.
Alcaraz sported a light brown Nike headband to manage the longer hair grown out during his recovery—the same accessory he debuted a week prior in a purple-and-orange Knicks-inspired NikeCourt Slam kit during mixed doubles with Serena Williams. Travis Scott watched from the player box in a matching outfit as Alcaraz secured a straight-sets victory, while the Cactus Jack collection debuted at a pop-up on Chrystie Street in New York ahead of a broader Fall 2026 rollout priced at $170.
Aryna Sabalenka Elevates Match-Day Wear with Fine Jewelry
While the men and women debuted apparel partnerships, Aryna Sabalenka integrated fine luxury jewelry into her match-day rotation. During her first-round win over Camila Osorio, she paired a sheer, scoopneck mesh Nike dress over an orange sports bra and shorts with a Material Good suite consisting of a handcrafted 18-karat gold necklace, bracelet, and drop earrings.
The collection featured more than 127 carats of sapphire, tourmaline, garnet, zircon, spinel, chrysoberyl, and tanzanite. With the necklace alone commanding an estimated $110,000 price tag, the three-piece suite totaled roughly $330,000. For her second-round match, Sabalenka continued her run in a black sheer mesh dress layered over matching black sportswear.
Reflecting on the accessories after her 15th straight win, Sabalenka noted that the suite was entirely inspired by New York’s bold, vintage, and colorful identity.
The Business of Tennis Court Couture
| Athlete | Designer / Collaborator | Notable Details |
|---|---|---|
| Naomi Osaka | Who Decides War / Law Roach (Nike) | Allen Iverson-inspired French terry hoodie and tulle ballgown skirt. |
| Carlos Alcaraz | Travis Scott (Cactus Jack / Nike) | Gradient ‘Cactus Court’ kit and unreleased Zoom Vapor 12 sneakers. |
| Aryna Sabalenka | Material Good & Nike | Sheer mesh dresses paired with a $330,000 fine jewelry suite. |
What do you think of this year’s high-fashion shift on the court? Drop your thoughts in the comments below.
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