User Acquisition Content Specialist in Burbank, California: Key Responsibilities and Opportunities at WBD Careers

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October 9, 2025

Burbank, California – Warner bros. discovery is actively recruiting a Manager for it’s user acquisition team, a move indicative of the ongoing competition for top talent within the dynamic entertainment and gaming sectors. The position,based in Burbank,signals the company’s commitment to expanding its reach and acquiring new users for its diverse portfolio of properties.

The Role and Industry Context

the need for a dedicated User Acquisition Manager underscores the increasing importance of direct-to-consumer strategies in the media landscape. With the rise of streaming services and the evolving ways audiences consume content, companies like warner Bros. Discovery are heavily investing in strategies to attract and retain users directly. This role will focus on driving growth and expanding the user base through various marketing and acquisition channels.

The entertainment industry, particularly game development and streaming, is experiencing a surge in demand for skilled professionals. According to a recent report by LinkedIn,demand for marketing professionals in the entertainment sector increased by 18% in the last year. LinkedIn News

What This means for the Job Market

This recruitment drive is part of a broader trend of expansion within Warner Bros.Discovery. The company is looking for individuals capable of navigating a complex digital marketing ecosystem and utilizing data-driven insights to optimize user acquisition efforts. The position requires experience in digital advertising, app store optimization, and performance marketing.

A key aspect of the role will be the management of campaigns across multiple platforms, including social media, search engines, and mobile advertising networks. The Manager will be responsible for analyzing campaign performance, identifying areas for betterment, and ultimately maximizing return on investment.

Key responsibilities and Qualifications

The ideal candidate will possess a strong understanding of user acquisition methodologies, coupled with proven experience in a similar role. A Bachelor’s degree in Marketing or a related field is typically required, along with a demonstrated ability to collaborate effectively with cross-functional teams.

Key Requirement	Description
Experience	Proven track record in user acquisition.
Skills	Digital advertising, ASO, Performance Marketing
Education	Bachelor’s Degree in marketing or related field.

Did You Know? The global digital advertising market is projected to reach $687.51 billion in 2024, showcasing the immense scale and possibility within this sector.

Pro Tip: For professionals seeking similar roles, focusing on data analytics and demonstrating a strong understanding of attribution modeling are crucial skills to highlight.

The competition for talent shows no sign of slowing down, making positions like this highly sought after. Warner Bros. Discovery’s focus on user Acquisition positions them strategically for continued growth in the evolving entertainment landscape.

What impact will this hiring decision have on Warner Bros. Discovery’s streaming numbers? And how will this role contribute to the company’s overall subscriber growth goals?

Understanding User Acquisition in the Streaming Era

User acquisition isn’t just about attracting new subscribers; it’s about building a long-term relationship with consumers. Companies are increasingly focusing on lifetime value (LTV) rather then just cost per acquisition (CPA). This means optimizing marketing efforts to attract users who are likely to remain subscribers for extended periods.

Accomplished user acquisition strategies involve a multi-channel approach, combining paid advertising, social media marketing, content marketing, and referral programs. Personalization is also key, tailoring marketing messages to individual user preferences to increase engagement and conversion rates.

Frequently Asked Questions

• What is user Acquisition? User Acquisition refers to the processes a company uses to attract new users or customers to its product or service.
• Why is User Acquisition crucial for Warner Bros. Discovery? It’s crucial for expanding their streaming subscriber base and growing their overall market share.
• What skills are essential for a User Acquisition Manager? Expertise in digital advertising, data analytics, and performance marketing are highly valued.
• What is the current job market like for User Acquisition professionals? It is indeed highly competitive, with meaningful demand across the entertainment and technology industries.
• How does Warner Bros. Discovery compete for users? Through a mix of marketing campaigns, content promotion, and strategic partnerships.

Share your thoughts! What strategies do you think are most effective for user acquisition in today’s entertainment landscape? Leave a comment below.

can you describe your experience with A/B testing different ad variations and analyzing the results to improve campaign performance?

understanding the Role of a User Acquisition Content Specialist

The demand for skilled User Acquisition (UA) content Specialists is surging, notably within the entertainment industry. Warner Bros. Revelation (WBD) Careers in Burbank, california, frequently features openings for these crucial roles. But what exactly does a UA Content Specialist do, and what opportunities await you at WBD? This article breaks down the core responsibilities, required skills, and potential career paths. We’ll focus on the specifics of roles at WBD, leveraging insights into their content strategies.

Core Responsibilities: Driving Growth Through Content

A UA Content Specialist at WBD isn’t just a writer; they’re a growth engine. Their primary goal is to attract, engage, and convert potential users into loyal customers (viewers, subscribers, etc.). Here’s a detailed look at the key responsibilities:

* Content Creation for Paid Channels: This is a meaningful portion of the role. Expect to develop compelling ad copy,scripts for video ads (short-form and long-form),and engaging visuals tailored for platforms like:

* Facebook & Instagram Ads

* YouTube Ads

* TikTok Ads

* X (formerly Twitter) Ads

* Programmatic Display Networks

* A/B testing & Optimization: UA isn’t a “set it and forget it” process. Specialists constantly test different ad variations (headlines, images, calls-to-action) to identify what resonates best with target audiences. Data analysis is key.

* Landing Page Optimization: Driving traffic to a poorly optimized landing page is a waste of resources. UA Content Specialists collaborate with web developers and designers to ensure landing pages are conversion-focused.

* Audience Research & Persona Development: Understanding who your trying to reach is paramount. This involves market research,analyzing user data,and creating detailed audience personas. WBD’s diverse portfolio (HBO, Discovery, Warner Bros.) requires nuanced understanding of multiple demographics.

* Performance Reporting & Analysis: Tracking key metrics (CTR, conversion rates, cost per acquisition) and providing regular reports to stakeholders is essential.Tools like Google Analytics, Facebook Ads Manager, and internal WBD analytics dashboards will be heavily utilized.

* Collaboration with Cross-Functional Teams: UA Content Specialists work closely with marketing managers, designers, video editors, and data analysts. Strong communication and teamwork skills are vital.

Skills & Qualifications WBD Looks For

WBD Careers postings consistently highlight these skills:

* Extraordinary Writing & Editing skills: A portfolio demonstrating persuasive copywriting and storytelling ability is crucial.

* Data analysis Proficiency: Experience with data analysis tools (Excel, Google Sheets, etc.) and a strong understanding of key UA metrics.

* Platform Expertise: Deep knowledge of advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads Manager) and their best practices.

* Video Scriptwriting & Storyboarding: The ability to create engaging video content is increasingly critically importent.

* Understanding of SEO Principles: While not a core SEO role, understanding how keywords impact ad performance is beneficial. Keywords like “streaming services“, “entertainment content“, and “subscription offers” are relevant.

* Bachelor’s Degree: Typically in Marketing, Communications, Journalism, or a related field.

* Experience: 2+ years of experience in user acquisition, digital marketing, or content marketing.

Opportunities at WBD careers: A Deeper Dive

WBD’s structure presents unique opportunities for UA Content Specialists. Here’s a breakdown by potential team:

* HBO Max/Max: focus on acquiring subscribers for the streaming platform. Content will center around original series,blockbuster movies,and exclusive content. Expect campaigns targeting binge-watchers and fans of prestige television.

* Discovery+: UA efforts will target fans of factual entertainment, documentaries, and lifestyle content. Content will highlight the breadth of Discovery’s library.

* Warner Bros. Pictures: Promoting theatrical releases and digital rentals/purchases. Content will focus on trailers, behind-the-scenes footage, and celebrity interviews.

* DC: acquiring fans for DC films, TV shows, and comics.Content will leverage the iconic characters and storylines of the DC Universe.

Salary & Benefits at Warner Bros. Discovery

While specific salaries vary based on experience and role level, a User Acquisition Content Specialist in Burbank, California, can expect a competitive salary. as of late 2023/early 2024 (and projected into 2025), the range typically falls between $70,000 – $110,000 annually.

WBD offers a comprehensive benefits package, including:

* Health Insurance (Medical, Dental, Vision)

* Paid Time Off (Vacation, Sick leave, Holidays)

* 401(k) Plan with Company Match

* Employee Discounts on WBD Products and Services

* Professional Development Opportunities

* Wellness Programs

Practical Tips for Landing the Role