USGA Secures Long-term Media Partnership with NBCUniversal Through 2032

USGA Extends NBC Partnership Through 2032, Expanding U.S. Open Coverage

August 12, 2025, 05:40 PM ET

The United States Golf Association (USGA) has announced a long-term extension of its broadcasting agreement with NBCUniversal, securing coverage of its premier championships through 2032. This renewed partnership promises expanded coverage, particularly for the U.S. Open, with an additional hour of prime-time broadcasting on weekdays.

NBC’s relationship with the USGA began in 1995. A brief interruption occurred when Fox Sports acquired the rights in 2015, but the championship returned to NBC after five years, in 2020.

Under the new agreement, NBC will remain the exclusive broadcast home for the U.S. Open, U.S.Women’s Open, and U.S.Senior Open.Streaming services will also play a key role, with Peacock offering extensive coverage of all USGA events, including exclusive broadcasts of the U.S. Open and U.S. Women’s Open.

The U.S. Open will benefit from a important increase in coverage, totaling 48 hours – 25 on NBC, expanding to 33 hours when the tournament is held on the West Coast. The U.S. Women’s Open will receive 27 hours of airtime, with seven hours dedicated to weekend coverage on NBC. The U.S.Senior Open will be broadcast for 18 hours, including six hours on NBC.

Versant, the forthcoming media company resulting from a spin-off from Comcast Corp., has also secured rights to USGA championships for both USA Network and Golf Channel through 2032. USA Network will broadcast the U.S. Open and U.S. Women’s Open, while Golf Channel will cover the remaining nine USGA championships.

The History of USGA Broadcast Partnerships

The USGA’s broadcasting history reflects the evolving landscape of sports media. From its initial partnership with NBC to the brief foray with Fox Sports, the institution has consistently sought to maximize exposure for its championships.This latest deal with NBCUniversal signifies a commitment to stability and expanded reach.

The inclusion of streaming platforms like Peacock demonstrates the USGA’s adaptation to changing viewing habits. Providing fans with multiple access points ensures broader engagement and caters to a diverse audience.

Frequently Asked Questions About the USGA-NBC Deal

What is the primary benefit of the new USGA-NBC deal?

The deal provides expanded coverage of the U.S.Open, including an extra hour of prime-time broadcasting on weekdays and increased overall airtime.

Where can fans stream USGA championships?

Peacock will stream all USGA programming on NBC and offer exclusive coverage of the U.S.Open and U.S. Women’s open.

Which championships are included in the NBCUniversal agreement?

The agreement covers the U.S. Open, U.S. Women’s Open, and U.S. Senior Open.

What role will USA Network and Golf Channel play in the coverage?

USA Network will broadcast the U.S. open and U.S. Women’s Open, while Golf Channel will cover the other nine USGA championships.

How long does this new broadcasting agreement last?

The agreement extends through 2032,ensuring long-term stability for USGA championship coverage.

Why did the USGA return to NBC after the Fox Sports deal?

The partnership with Fox Sports lasted only five years, and the USGA ultimately decided to return to NBC, citing a strong and established relationship.

What does this deal mean for golf fans?

Golf fans can expect more comprehensive and accessible coverage of USGA championships across multiple platforms,including traditional broadcast and streaming services.

Share this article with fellow golf enthusiasts! what are your thoughts on the expanded coverage? Let us know in the comments below.

How will the expanded Peacock coverage impact accessibility to USGA championships for viewers without traditional cable television?

Extending a Legacy: The New Deal Details

The United States Golf Association (USGA) has announced a significant extension to its media rights partnership with NBCUniversal, securing coverage through 2032. This long-term agreement encompasses the U.S. Open Championship, the U.S. Women’s Open Championship, adn several other key USGA championships. The deal reinforces NBCUniversal’s position as the home of golf’s most prestigious championships in the United States, offering fans continued access to complete coverage across NBC, USA Network, Peacock, and Golf Channel.

This isn’t just a renewal; it’s an expansion. The partnership builds upon a relationship that began in 2013,and this latest iteration signifies a deepened commitment to showcasing amateur golf and the USGA’s broader mission. Key aspects of the agreement include:

Expanded Peacock Coverage: Increased live streaming coverage on Peacock, NBCUniversal’s streaming service, providing more options for fans to watch championship golf.

Continued Linear TV Presence: Maintaining the tradition of broadcasting major championship rounds on NBC and USA Network.

Golf Channel Integration: Leveraging Golf Channel’s expertise for pre- and post-round analysis, highlights, and original programming.

Digital Enhancement: Enhanced digital offerings,including live scoring,exclusive content,and interactive features on the USGA’s website and app.

What This Means for Golf Fans

This extended partnership translates to several benefits for golf enthusiasts. Increased accessibility is a major win. With more coverage on Peacock, fans can choose how and where they consume championship golf. The combination of linear TV and streaming options caters to a wider audience, ensuring that no matter your viewing preference, you won’t miss a moment of the action.

Here’s a breakdown of how fans will benefit:

1. More Live Coverage: expect more holes streamed live on Peacock, complementing the traditional TV broadcast.
2. Enhanced Digital Experience: Improved digital platforms will offer real-time updates, player tracking, and exclusive behind-the-scenes content.
3. Consistent Broadcasting Quality: NBCUniversal’s proven track record ensures high-quality production and insightful commentary.
4. Growth of Women’s Golf: Continued prominent coverage of the U.S.Women’s Open will help elevate the profile of women’s golf.

The Impact on championship Coverage: U.S.Open & U.S. Women’s Open

The U.S. Open and U.S. Women’s Open are the cornerstones of the USGA’s championship portfolio, and this partnership ensures their continued prominence. NBCUniversal’s coverage consistently delivers compelling narratives, showcasing the drama and skill inherent in these prestigious events.

U.S. Open Championship: Expect continued comprehensive coverage, including early-round action on Peacock, weekend rounds on NBC and USA Network, and in-depth analysis on Golf channel. The U.S. Open is known for its challenging course setups and demanding conditions, and NBCUniversal’s broadcast team will continue to highlight these aspects.

U.S. Women’s Open Championship: This partnership is particularly significant for the U.S. Women’s Open. Increased coverage and exposure will help grow the event’s audience and showcase the incredible talent in women’s golf. The USGA and NBCUniversal have a shared commitment to elevating women’s golf, and this partnership is a testament to that commitment.

Beyond the Majors: Supporting Amateur Golf

The USGA’s mission extends beyond professional championships. The institution is deeply committed to promoting and supporting amateur golf, and this partnership with NBCUniversal will help amplify those efforts. Coverage of USGA amateur championships, such as the U.S. Amateur and the U.S. Junior Amateur, will be expanded, providing a platform for the next generation of golf stars.

This increased visibility is crucial for several reasons:

Inspiring Young Players: Showcasing amateur success stories can inspire young golfers to pursue their dreams.

Promoting Grassroots Growth: Increased awareness of amateur championships can definitely help grow participation in the sport.

Highlighting the USGA’s mission: Demonstrating the USGA’s commitment to amateur golf reinforces its role as the governing body of the game.

Looking Ahead: Innovation and the Future of Golf Broadcasting

The USGA and NBCUniversal are committed to innovation in golf broadcasting. Expect to see continued experimentation with new technologies and formats, such as:

Drone Coverage: Providing unique aerial perspectives of the courses.

virtual Reality Experiences: Immersive VR experiences that allow fans to feel like they’re on the course.

Data-Driven Insights: Utilizing advanced analytics to provide viewers with deeper insights into player performance.

* Augmented Reality: Enhancing the broadcast with augmented reality graphics and visualizations.

This partnership isn’t just about broadcasting golf; it’s about enhancing the viewing experience and making the sport more accessible and engaging for fans around the world. The future of golf broadcasting is luminous, and the USGA and NBCUniversal are leading the way.