Pay less for ? This is what the Disney + streaming platform will offer, launching a new subscription offer in a few months. The American entertainment giant plans to offer this service at the end of 2022 in the United States, with the objective of extending it to other countries in 2023.
Pricing hasn’t been set, but the AVOD ( -supported video on demand) version is expected to cost less than Disney’s current version, which is $7.99 in the U.S., Variety reports. “. The group currently also offers bundles with Hulu and ESPN+ at around $14 with on Hulu.
This new offer should boost subscriptions to the platform, which was launched in 2019. Disney sees it as one of the “cornerstones” to reaching its goal of 230-260 million Disney+ subscribers by the end of fiscal year 2024, more than the number of Netflix subscribers today. .
At the end of last year, the Californian company had 129.8 million subscribers to its streaming service, 11.8 million more than in the previous quarter.
Many groups offer offers with
Providing access to Disney + to a wider audience at a lower price “benefits everyone, consumers, advertisers, and creators”, explained in a press release, Kareem Daniel, president of Disney Media and Entertainment Distribution, in charge of the monetization of content and streaming.
“More consumers can access extraordinary content. Advertisers can reach a large audience,” while creators can share their work “with more fans.”
Disney+ isn’t the only streaming platform developing AVOD. HBO Max launched an ad-supported service last June (cheaper than the classic subscription) in the United States.
Peacok (subsidiary of NBCUniversal) had launched in the summer of 2020 in the AVOD. And, shortly before, ViacomCBS had acquired Pluto TV for 340 million dollars (specialist in AVOD) while Fox Corp (made up of Rupert Murdoch’s assets not sold to Disney) had acquired Tubi for 440 million dollars. At the same time, Paramont + (which will launch in France at the end of the year) or Discovery + also have offers with .
The only big exception is therefore Netflix, which offers different prices but without . However, some analysts believe that it could one day change this model. By launching this offer, Disney is seeking to position itself as a major player in online , by pooling the management of its streaming platforms as well as its amusement parks and cruises, according to AFP.