2023-08-31 12:25:29
Reliance-owned Viacom-18 owns the television and digital broadcasting rights of Indian cricket matches. The BCCI has awarded Viacom the five-year broadcasting rights for a period of Rs 5,966.4 crore from 2023 to 2028.
India’s domestic and international matches will be telecast on Sports 18 on television and on digital platform Jio Cinema. The contract with Viacom runs from September 2023 to March 2028. 88 matches will be played during this period. It can also be up to 102. 25 Test matches, 27 ODIs and 36 T20 matches. Sony Pictures Network and Disney Star were strong in Thursday’s auction.
BCCI Secretary Jai Shah congratulated Viacom 18 for acquiring the broadcasting rights. Jay Shah took to X Platform (Twitter) to congratulate Viacom-18 for winning the linear and digital broadcasting rights of BCCI matches for the next five years.
Congratulations @viacom18 ???? for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as following @IPLand @wplt20we extend the partnership @BCCI Media Rights as well. Together we will continue to…
— Jay Shah (@JayShah) August 31, 2023
Earlier, Viacom had acquired the digital broadcasting rights of IPL for five years and the television and digital broadcasting rights of women’s IPL for a record amount. In addition, Viacom has the rights to broadcast the 2024 Paris Olympics, South African cricket team’s 2024 season matches, T10 League, Road Safety World Series, La Liga, League One and Serie A Diamond League.
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