[뉴스토마토 심수진 기자] The distribution industry is marketing a variety of discount events during the spring season. In line with the mood of consumer sentiment recovery, we will conduct themed discount exhibitions such as living, fashion, and New semester.
On the 10th, LOTTE Department Store announced that it will conduct a “Home Styling Fair” to discount living brand products from the 11th to the 27th. A total of 40 living brand products are discounted by up to 70%, reflecting the growing demand from customers for home decorating in the spring.
Since Corona 19, the department store’s living category sales have steadily increased as the time to stay at home has been longer. LOTTE Department Store living sales increased by 16% year-on-year and 28% last year as of 2020.
In particular, in the spring season, the demand for living products increases due to the renovation of the house, such as moving and marrying. From the beginning of this year to the last six days, sales also increased by 20% compared to the same period last year.
This homestay fair will be held at the Lotte Department Store. From furniture such as beds and sofas to interior props, all category items have doubled over last year. In addition, LOTTE Department Store Yeongdeungpo will conduct a “Wedding & Director Living Fair”until the 17th. The store also offers products from high-end furniture brand “Yu & Earth X Stellaworks” and eco-friendly solid wood brand “Blue Leño”.
Newlyweds watching beds at Lotte Department Store ‘Homestay Fair’. Photo/LOTTE Department Store
Homeplus will hold face-to-face and non-face school supplies discounts in line with the demand for new school preparation. From backpacks and stationery for new school classes, living items such as desks and stands to decorate the study room were also prepared. It also sells discounted digital appliances such as monitors, laptops and other necessary for non-surface remote lessons.
“We have prepared this event in anticipation that the Omicron fashion will be parallel to the remote class in the coming new school year,”said Cho Do-yeon, head of the Home Plus brand.
G Market and Auction will offer up to 70% off food, basic necessities, and kitchen utensils through “Happy Chapter Viewing Week” until the 20th. Jangbo Week consists of’Food Edition ‘and’Basic necessities, Living Kitchen, and Beauty Edition’, and sells three products in various categories at a special price every day.
Online fashion platform Musinsa is launching a’ Spring Shindo da Musin Love ‘ campaign from this day. From February, spring-style products will be discounted by up to 80% as sales of spring goods increase. Sales in the first week of February of actual trucker jackets and blazers increased by more than 250% compared to the previous week, and dresses and cardigans increased by nearly three times.
During the campaign, Mususa will conduct various promotions such as △One-day deals △Brand Week △Live deals, and will also feature content with popular creators.
In the spring season, Musinsha is conducting the “Spring Shindo All Musin Love” campaign. Photo/Atheist
Reporter Sim Soo-jin [email protected]
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