Vinyl Revival: Gen Z‘s Love Affair with
Vinyl
Gen Z’s love affair with all things vintage is undeniable. From vintage clothing and fuzzy Polaroid pictures to cassette tapes and – yes, even records – Gen Z is embracing the charm of the analog. This throwback movement has undoubtedly been led by the resurgence of vinyl records.
The once-dying medium is experiencing a phenomenal comeback. In
fact, former Spotify economist Will Page predicts that record labels will gross
$1 billion by the end of the year in vinyl sales alone. Globally,
the medium is predicted to surpass CDs, solidifying vinyl
as more than just a fad.
What’s driving this
revival?
While streaming services continue to dominate the music landscape, offering
access to millions of songs for a monthly fee. Gen Z’s enthusiasm
for physical vinyl speaks to a desire for
a more tangible, collectible listening experience.
A report by Variety revealed vinyl sales
outpaced streaming in 2023, growing at 15.4%, while streaming only saw
growth of 10.4%. Perhaps
gen Z’s connection to
the past stems
from wanting a unique, physical connection to their favorite
artists’
works.
Taylor Swift, a driving force behind the dramatic increase in vinyl sales, effectively tapped into the
landed <a rel="nofollow" target="_blank" href="https://www.billboard.com/pro/vinyl-releases-before-streaming-date-superfans-artists/" target="_blank"
rel="nofollow noopener">Billboard
last year cited that music creative
direct. Scott McLachlan
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“[Swift] Smol
records
, suffering.
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a unique listening experience. Blade
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are spending so
much more
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from the recent Target exclusive release of Swift’s
“The Tortured Poets Department: The Anthology.”
Scarce stock is a lever
fans
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"My feeling is
version,” a month-old Instagram post like the
The boy who cried wolf,
told again and again that the resurgence in vinyl is a blip, not a trend,” Page wrote earlier this year in
a column
for Billboard. “Yet for 18 straight years, it
has continual
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What factors are contributing to the resurgence of vinyl records, particularly among Gen Z?
## Vinyl Revival: Gen Z’s Love Affair with the Spin
**(Intro Music)**
**Host:** Welcome back to the show! Today we’re diving into the fascinating resurgence of vinyl records, a trend largely driven by Gen Z’s embrace of all things vintage. To help us understand this phenomenon, we have Alex Reed, a music industry expert and author of [Alex Reed’s relevant book/work].
Welcome, Alex Reed!
**Alex Reed:** Thanks for having me!
**Host:** So, vinyl. It seemed like it was going the way of the dinosaur, but it’s making a huge comeback, especially with younger generations. What’s driving this revival?
**Alex Reed:** You’re right, it’s a fascinating turn of events. [Alex Reed name ] points to a few key factors. Gen Z craves authenticity and tactile experiences in a digital world. Vinyl offers a tangible connection to music, a ritual of selecting a record, carefully placing it on the turntable, and dropping the needle. It’s a more deliberate and immersive listening experience than simply clicking play on a streaming service.
**Host:** And there’s definitely a collectability aspect, too, right?
**Alex Reed:** Absolutely. Limited edition pressings, colored vinyl, and signed copies become coveted items. It taps into that desire for ownership and a connection to their favorite artists beyond just listening to their music.
**Host:** We saw this with Taylor Swift’s recent album releases.
**Alex Reed:** Exactly! Artists like Taylor Swift are capitalizing on this by offering special vinyl editions of their albums. They’re not just albums anymore; they’re collector’s items. [Alex Reed can elaborately explain Taylor Swift’s impact].[[[[[[[[
1](https://www.whathifi.com/features/what-led-to-the-resurgence-of-vinyl-here-are-5-reasons-why-its-back-and-booming)
]
**Host:** It’s interesting because while streaming numbers are still huge, vinyl sales are actually outpacing them. What does that tell us?
**Alex Reed:** I think it shows that people are yearning for something more than just convenience. They want a meaningful connection to the music they love, and vinyl offers that.
**Host:** Fascinating stuff. This is definitely a trend worth keeping an eye on. Alex Reed, thank you so much for sharing your insights!
**Alex Reed:** My pleasure!
**(Outro Music)**
