2023-08-18 20:23:47
Developed by VMLY&R, campaign invites artist Mena to showcase the aspirational features of the Galaxy Z Flip5 and announces special conditions at launch
Purely illustrative image
A smartphone with a unique and innovative design, which looks more like a work of art, will be the new star of the campaign developed in partnership between Vivo and Samsung. Created to mark the launch of the Galaxy Z Flip5, the campaign, created by VMLY&R, was designed to highlight the design of the device, which arouses desire and curiosity wherever it goes.
The artist, graffiti artist and designer Mena is responsible for turning this concept into reality. In the films aired on TV and on Vivo’s digital channels starting this Friday (18), a wall fold becomes a colorful mural in his hands, while he records everything with a Galaxy Z Flip5, highlighting the unique design of the launch , and its quality attributes in capturing images.
“In addition to valuing the device’s differentials, this campaign is aligned with Vivo’s positioning of being a technology hub and a brand that believes in culture as a way of connecting people”, comments Marina Daineze, Vivo’s Brand and Communications director
“Samsung is a pioneer in innovation, bringing people what they want most in devices that go far beyond technology. The Galaxy Z Flip5 is more than a smartphone: it is also a piece of art, design and style, which encourages people to show their whole personality in innovative and creative angles”, says Lucia Bittar, Marketing Director of the Mobile Experience area from Samsung Brazil.
The launch strategy includes special pre-order conditions for the Galaxy Z Flip5, such as double the amount of memory for the same price and 50% discount on the Galaxy Watch61. This action is valid from July 26th to August 27th, 2023.
At Vivo, customers can buy the Galaxy Z Flip5 with a special offer according to their plan. In the 60GB Family plan, for example, the device costs 18x R$262 without interest, with the Vivo Itaú Card until August 27, 2023.
“Art and have always fed back on each other, and Vivo’s new campaign uses this partnership very happily to launch a product that is more than a cell phone, it is a real ‘artwork’”, adds Sleyman Khodor, CCO from VMLY&R Brazil.
See this link for the 30-second film produced by Corazon Filmes:
1 Promotion valid from 26.07.2023 to 27.08.2023. When purchasing a 256GB Galaxy Z Flip5, if you wish, you can receive an upgrade to the 512GB model. See the complete regulation at www.samsung.com.br/regulamentos/lancamento-zflip-zfold-25072023.pdf. It is possible to notice a crease in the center of the main screen. This is a natural feature of the smartphone. We recommend keeping the phone still during Flex mode. Some applications may not support Flex mode. In addition, you will get a 50% (fifty percent) discount to purchase, if you wish, the new Galaxy Watch6. Discount is valid at Samsung Online Store [www.samsung.com/br], Samsung Physical Stores and participating channels. The purchase of both products must be made at the same time. The value of the Galaxy Watch6 may vary according to the participating channel. Availability of colors and models may vary according to stock and/or channel.
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