vivo Egypt Appoints Raghda Amer as PR & Communications Head

Cairo – March 10, 2026 – vivo Egypt announced today the appointment of Raghda Amer to the position of Head of Public Relations and Communications. The move is part of a broader strategy by the smartphone manufacturer to bolster its corporate communications and strengthen relationships with key stakeholders in the Egyptian market, according to a company statement.

Amer brings significant experience in the technology and mobile communications sectors to her new role. Prior to joining vivo Egypt, she served as PR Manager at OPPO Egypt, where she was responsible for leading strategic media campaigns and cultivating relationships with prominent media organizations. Her work at OPPO included overseeing major product launches and high-profile events designed to increase brand visibility throughout Egypt.

In her new capacity at vivo Egypt, Amer will be responsible for overseeing the company’s overall communications strategy, managing its media relations, and supporting its government affairs initiatives. The company stated that her responsibilities will also include enhancing its public profile and fostering stronger engagement with stakeholders, contributing to vivo’s continued expansion and market position within Egypt’s rapidly evolving technology landscape.

According to identity-mag.com, the appointment reinforces vivo Egypt’s commitment to strengthening its corporate communications, media engagement, and government affairs. Alamrakamy.com reported that Amer previously led key media initiatives at OPPO, strengthening relationships with major media outlets and contributing to high-profile events.

LinkedIn profiles confirm Amer’s previous role at OPPO Egypt and highlight her experience in the public relations field. She is described as a “challenging person seeking a responsible job” with a focus on teamwork and achieving organizational goals. Her educational background includes studies at Modern Science and Arts University.

The appointment comes as Egypt continues to attract investment in its technology sector. The country is increasingly viewed as a key market for smartphone manufacturers, with a growing consumer base and a developing digital infrastructure.