2023-11-22 16:12:29
The international sports marketing agency Sportfive will support Volkswagen in the development and implementation of its activation strategy with the French Football Federation until the 2026 FIFA World Cup.
A major partner of the FFF for 9 years, the brand recently renewed its commitment with the Federation for the next three years, as a Major Electromobility Partner. This partnership, which began in 2014, will celebrate its 10th anniversary next year with Euro 2024 in Germany in its sights.
Sportfive will support Volkswagen throughout its partnership around the different French teams: men’s, women’s, youth and eFoot with the ambition of accelerating the mission that the brand has set with the FFF: developing electromobility among all football players and fans to support the federation in its transition towards more sustainable mobility. The agency will manage the entire activation strategy by putting at the heart of its systems the passion that unites Volkswagen and the FFF with football fans in France to bring this partnership to life and vibrate with new energy.
The activation strategy imagined by the agency will amplify the efforts already undertaken by the brand, particularly with the establishment of a carpooling platform with the FFF. It will focus on the more than 2.2 million licensees of the federation to promote electromobility and vehicles from the ID. range, which will be particularly highlighted in the devices.
Adrien Bailleul, Director of Brand Services & Activation France at Sportfive : “We are particularly proud to have been chosen by Volkswagen France to support them in their activation strategy. An iconic brand that shares with the FFF the ingredients that lead them both to peaks of performance: a strong heritage, contagious passion and unique know-how. Over the next three years, we will put all our energy alongside Volkswagen to bring to life this ambition of making this partnership an accelerator of electric mobility for fans and practitioners. This gain for the agency is proof of the recognition of our expertise in activating the biggest brands and reinforces our conviction that partnerships must more than ever be engagement platforms that generate impact for brands. »
Juan-Manuel Caparros, Communications and Digital Director Volkswagen France : “We are very pleased to have chosen Sportfive to support us in this new partnership cycle following a consultation carried out with several agencies on the market… The agency was able to demonstrate its ability to understand the challenges of our brand and plan for ambitious schemes around our 100% electric ID. range and to promote the mission that we have set for ourselves with the FFF. »
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