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Walmart Price Hikes Due to Tariffs

Walmart’s first-quarter profit slipped, and it said it must raise prices due to higher costs from tariffs implemented by US president Donald Trump.

The nation’s largest retailer posted strong quarterly sales on Thursday and said it expects sales growth of 3.5% to 4.5% in the second quarter.

But like many other US companies, it did not issue a profit outlook for the quarter because of the chaotic environment, with stated US tariff policies changing constantly. The company maintained its full-year guidance issued in February.

Many Americans have pulled back on spending as they grow uneasy about the economy.

 

Government data revealed slowing sales growth for retailers on Thursday.

Walmart said on Thursday that its consumers remain cautious and selective.

Mr Trump’s tariffs on China and other countries threaten the low-price model that is at the core of Walmart’s success.

Mr Trump’s threatened 145% import taxes on Chinese goods were reduced to 30% in a deal announced on Monday, with some of the higher tariffs on pause for 90 days.

Retailers and importers had largely stopped shipping shoes, clothes, toys, and other items with the duties so high, but many will now resume importing from China in the narrow window, hoping to avoid sparse shelves this autumn.

Yet many retailers say they must raise prices to absorb tariff costs.

US president Donald Trump’s tariffs on China and other countries threaten the low-price model that is at the core of Walmart’s success (Alex Brandon/AP)

And they are also bracing for higher shipping costs fuelled by a surge of companies scrambling to get their goods on ships to the US.

Walmart has built in hedges against some tariff threats. Two-thirds of Walmart’s merchandise is sourced in the US, with groceries driving much of that. Groceries account for roughly 60%, of Walmart’s US business.

Still, Walmart is not immune.

“We will do our best to keep our prices as low as possible,” Walmart’s chief executive Doug McMillon told industry analysts on Thursday.

“But given the magnitude of the tariffs, even at the reduced levels announced this week, we aren’t able to absorb all the pressure given the reality of narrow retail margins.”

Mr McMillon said price increases on the shelves will feel more gradual, but they had already begun as early as April, and they accelerated in May. The company said it has been focused on back-to-school receipts.

He added that it imports general merchandise from all over the world from dozens of countries. But China, in particular, represents a big chunk of volume in certain categories such as electronics and toys.

Tariffs on countries such as Costa Rica, Peru and Colombia are raising costs on groceries including bananas, avocados, coffee and roses, he said.

Walmart is absorbing costs on general merchandise within departments and not yet passing along rising costs in some cases.

Walmart is also asking suppliers to change input materials for components, for example, using fiberglass instead of aluminium, which Mr Trump hit with tariffs in early March.

Walmart earned 4.45 billion US dollars (£3.35 billion), or 56 cents per share, in the quarter ended April 30, down from 5.10 billion dollars (£3.8 billion), or 63 cents per share, in the same period last year.

Adjusted earnings per share were 61 cents, exceeding the 58 cent projections from industry analysts, according to FactSet.

Revenue rose 2.5% to 165.61 billion dollars (£124.72 billion), just short of analyst estimates.

Walmart’s US comparable sales — those from established physical stores and online channels — rose 4.5% in the second quarter, although that’s slowed from a 4.6% bump in the previous quarter, and a 5.3% increase in the third quarter of 2024.

Shares fell 4% at the opening bell on Thursday.

Walmart Price Hikes Due to Tariffs
Walmart is among the first major US retailers to report financial results (Julia Demaree Nikhinson/AP)

Business was fuelled by health and wellness items as well as groceries. Sales were weaker in home and sporting goods, which was offset by robust sales of toys, automotive goods and children’s clothing, the company said.

Global e-commerce sales rose 22%, up from 16% in the previous quarter.

Walmart is among the first major US retailers to report financial results and the numbers can provide a hint as to the mood of the American shopper and how the tariffs are impacting its business.

Earlier this month, Amazon announced higher first-quarter profit and sales, underscoring the online giant’s hold on shoppers looking for low prices in an uncertain economy.

Amazon brought in foreign goods before Mr Trump’s tariffs took effect. And chief executive Andy Jassy said that many of its third-party sellers did the same.

Given the current economic uncertainty and Walmart’s reliance on imported goods, what are the long-term implications for Walmart’s pricing strategy if global trade continues to be volatile?

Archyde Interview: Economic Analyst Evelyn Reed on Walmart’s Tariff Troubles

Welcome to Archyde News. Today, we delve into the financial challenges facing Walmart, as rising tariffs and changing economic conditions impact the retail giant. We are joined by Evelyn Reed, a leading economic analyst specializing in the retail sector.

The Tariff tango: Walmart’s Price Hikes

Archyde: Evelyn, thanks for joining us. Walmart recently announced it’s raising prices. How significant is the impact of the Trump-era tariffs on Chinese goods,even at the reduced levels?

Evelyn Reed: Thank you for having me. The impact is quite considerable, even with the recent adjustments. While the initial tariffs were high, the reduced rates still put pressure on Walmart’s margins. Their low-price model, the cornerstone of their success, is directly threatened by increased import costs, particularly for goods sourced from China.

Navigating the Economic Landscape

Archyde: The company mentioned consumers becoming cautious. How does this consumer behaviour factor into Walmart’s strategy?

Evelyn Reed: Walmart’s success hinges on understanding consumer sentiment. Current economic uncertainty leads to more selective and cautious spending habits. This means shoppers are actively looking for the best value, putting even more pressure on retailers to keep prices competitive while absorbing tariff costs. Walmart is attempting to absorb as much cost as possible, but, as we’ve seen, the magnitude makes that challenging.

Supply Chain Realities and Strategic Adaptations

Archyde: Walmart sources a significant portion of goods domestically. Does this mitigate the tariff impact?

Evelyn Reed: Yes, to some degree. Two-thirds of Walmart’s merchandise is sourced within the US, particularly groceries. However, the remaining imports, especially in areas like electronics and toys, are heavily affected. The situation is further compounded by rising shipping costs and a scramble to get goods into the US before any future changes to tariff policies.

Archyde: We understand that the company is adapting its sourcing strategy. Can you shed light on this?

Evelyn Reed: Walmart has been actively asking suppliers to make alterations, for instance substituting inputs – fiberglass instead of aluminum in some instances. This is one of the many ways the company is seeking ways to mitigate costs.They also have a well defined strategy for diversifying beyond specific suppliers, which may also involve shifting manufacturing locations.

The Broader economic Picture

Archyde: As the first major retailer to report financials, How does Walmart’s forecast provides insight into the health of the US consumer?

Evelyn Reed: The numbers do provide valuable early insights. Retailer’s sales growth is slowing according to goverment data, and Walmart’s sales are also slowing in comparison to the previous quarters. The focus on back-to-school receipts shows a focus on the near term to help offset some of the losses across divisions. The lower sales figures also show shoppers might potentially be limiting their budgets going forward. The fact that e-commerce sales are up is further evidence of shoppers seeking out bargains, but it remains to be see at what cost.

Looking Ahead

Archyde: What are the biggest challenges Walmart faces in the coming quarter?

Evelyn Reed: The primary challenge is navigating this uncertain economic environment. Walmart must balance rising costs, changing consumer behavior, and the complexities of global trade. They need to innovate and optimize operations to maintain their low-price promise while protecting profit margins. The impact of these tariffs is expected to be felt across the supply chain in the months ahead.

Audience Engagement

Archyde: Evelyn, thank you for your insights. What are your thoughts on what steps Walmart should be taking to maintain their leading position within the retail sector? Leave your comments below!

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