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Since that first restaurant, the McDonald’s empire has spanned three decades across the country. Today, 62,000 employees work for the company. The entire chain has just been sold to a Russian businessman who undertakes to keep the jobs. A new brand will be born and will soon be discovered by Muscovites. “If it’s a Russian brand, I’ll be the first to go”says a young man. “Me, if the new Russian brand serves good food, I won’t regret McDonald’s as long as it’s fast”adds a young woman.
In a few days, the famous yellow Ms will therefore be unhooked. But that’s not the end of American fast food in Russia. Burger King remains open.
