A price increase in its products, announced the Heineken brewing company in its results report for the year 2021. The measure would be explained by the increase in production costs, after a year in which it achieved a net profit of 3,320 million euros , after a 2020 in which losses were recorded.
In the text, the world’s second largest brewing company expects “a significant impact from inflation and supply chain pressures. More specifically, we expect our costs per hectoliter to grow in the mid-double digits”, due to the “strong increase in raw materials, energy and freight”.
“We will offset these cost increases through prices in absolute terms, which may lead to more moderate beer consumption,” the report adds.
Regarding the projection in Asia-Pacific, in the Dutch company they point out that by 2022, they expect the region to recover “gradually during the year”.
The company fully experienced the impact of the health crisis with the closure of bars and nightclubs, which resulted in a series of layoffs. However, last year it achieved an increase in its income by 12.2% to 21,901 million euros.