2023-10-28 17:09:45
A Montjuic stadium in the colors of the Rolling Stones, Mick Jagger and Ronnie Wood in the grandstand for the Clasico, the Barcelona jackets flocked with the famous language of the British group… Barça had pulled out all the stops to highlight honor the Rolling Stones in a big marketing coup against Real Madrid this Saturday afternoon.
Why so much effort? The Stones’ connections with FC Barcelona are not new, but they seem to be reaffirming since Real Madrid got closer to the Beatles (rival group) quite naturally in recent months. Yes, when a certain Briton named Jude (Bellingham) is a hit in La Liga in his first season, we are not surprised to hear the famous Beatles song “Hey Jude” echoing in the aisles of the Santiago Bernabéu stadium.
Barça undoubtedly wanted to thumb their nose with their publicity stunt in favor of the Stones, but it turned out that the scenario of the match did not turn out to be ideal. It is indeed Jude Bellingham who offered this Clasico to Real Madrid by scoring a double and completely turning the match around. “Hey Jude” is therefore ultimately the anthem chosen for this 255th episode of the Clasico, to the great dismay of the Catalans and the Stones.
Remember that Barça has a partnership with Spotify and that the Stones have just released a new album. All of this must have helped set up this publicity stunt.
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