Why Do Billionaires Always Wear the Same Outfit? Exploring the Psychology Behind Uniform Dressing

2024-03-16 03:44:17

Published16. March 2024, 04:44

Zuckerberg and Co.: Why do so many billionaires always wear the same outfit?

Despite having billions in wealth, various entrepreneurs always wear the same clothes. The high-performance expert Dr. Heike Bruch explains why energy and focus can be protected.

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  • Various super-rich people always wear the same outfit.

  • The reason for this is for some to focus on more important decisions than choosing clothing.

  • Prof. Dr. Heike Bruch explains that for some people this has now become part of the brand.

Whether it’s Mark Zuckerberg (39), Steve Jobs or Barack Obama (62), they all have something in common: a pretty one-sided wardrobe. But beyond image and style, there is a much deeper reason for the billionaires’ simple outfit designs.

Dressed uniformly despite interest in fashion

Meta-CEO Mark Zuckerberg most often wears jeans and a gray T-shirt, Apple co-founder Steve Jobs, on the other hand, was known for jeans and a black turtleneck, and the 44th US President Barack Obama loves gray or blue suits.

However, they are by no means the only ones; various fashion enthusiasts also seem to adhere to a strict dress code. Michael Kors (64), founder of the fashion empire of the same name, for example, is almost always seen in black clothing. The well-known fashion editor Carrie Donovan was also known for black clothing, large round glasses and pearl necklaces.

“I try to limit decisions”

But there is much more behind the minimalist outfits. Mark Zuckerberg said in a 2014 public Q&A session: “I want to live my life so that I have to make as few decisions as possible other than how I can best serve this community. I feel like I’m not doing my job when I spend my energy on things that are silly or trivial in my life.”

This is also the main reason for Obama, as he told Vanity Fair during his presidency: “You see that I only wear gray or blue suits. I try to limit decisions. I don’t want to make decisions about what I eat or wear. Because I have too many other decisions to make.”

The decision fatigue

The so-called “decision fatigue principle” is often spoken of here, or in German: decision fatigue. This principle is “the idea that after you have made many decisions, your ability to make decisions over the course of a day gets worse and worse,” explained Dr. MacLean once told the American Medical Association.

When it comes to outfits, this means: the less time you spend choosing clothes, the more time and energy you have to make more important decisions.

This is how important decisions should actually be made

Prof. Dr. Heike Bruch is, among other things, an expert in the area of ​​healthy high performance and explained to 20 Minutes what is really behind the phenomenon. “In order to protect energy and focus, it is helpful to routineize as many unimportant things as possible so that, for example, the question of clothing can be handled accordingly. For both of them (Zuckerberg and Steve Jobs), the clothing is also part of the brand and therefore has recognition value,” says Bruch.

Difficult decisions in particular often place a particular strain on managers. She further explains: “As a rule, managers have little time and these questions require reflection or deeper immersion. It is therefore advisable to block out time for the really important questions and, if possible, to address them together.” She also advises not to make important decisions in one day, but rather to sleep on them if possible.

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