Greece is likely one of the hottest locations for Europe’s main outbound tourism markets and, regardless of the nation’s aggressive drawback, most Europeans presently state that they like shorter journeys of as much as three hours.
That is the principle conclusion of the brand new examine by the Institute of the Affiliation of Greek Tourism Enterprises entitled “The profile of vital markets of Greek tourism” which examines, for the primary time so early within the vacationer season, the intention of Europeans to journey within the coming months, the deliberate bills, the period and kind of keep and different vital parameters of journey conduct.
The markets into consideration are these of Germany, the UK, France and Spain and because it seems this yr, vacation planning overseas appears to start out early with round 70% of Germans, Brits and Spaniards and 60 % of French individuals to have began planning for journey within the subsequent 12 months.
Concerning the nations that Europeans are contemplating visiting within the subsequent 12 months, Greece is in fifth place for the markets of Germany, France and the UK and seventh for the market of Spain. Nonetheless, the distinction between Greece and the nations main by one or two locations could be very small (of the order of 1 share level or much less) and these nations are both a lot bigger (e.g. France or the UK) or rather more simply accessible even by street (eg Austria from Germany).
Journey period
Concerning the period of the journey from the place of residence to the vacation vacation spot, the desire is by far shorter journeys, with a period of lower than 3 hours. A journey of lower than 3 hours is most popular by virtually 8 out of 10 Germans, 3/4 of the French and British and 78% of Spaniards. The truth that Greece is geographically additional away is a comparative drawback, however this doesn’t imply that it isn’t finally a well-liked vacation spot for the massive markets, and right here the sturdy model of the vacation spot could be seen.
Deliberate bills
Of explicit curiosity are the conclusions of the examine in relation to deliberate spending, reflecting the upper prioritization of journey to Europe within the post-pandemic interval regardless of pressures on incomes as a consequence of inflationary pressures. In all 4 nations the share of those that intend to spend extra is larger than that of those that intend to spend much less by 10 to twenty share factors. Particularly, essentially the most dominant reply by far within the markets beneath examine is that the touring public intends to spend this yr what they often spend, adopted by those that are keen to spend extra. They plan to spend what they often spend, 50% of Germans, 47% of the French, 51% of UK residents and 44% of Spaniards, whereas greater than regular plans to spend 31% of Germans, the 29% of French, 29% of UK residents and 36% of Spaniards.
Motivations and kind of vacation overseas
By way of the motivation of those that intend to go on vacation overseas within the subsequent 12 months, for many who have began to arrange their vacation, in first place is enjoyment and rest most popular by 56% of the Germans, 55% of the French , 71% of UK residents and 58% of Spaniards. That is adopted by experiencing a brand new place or tradition for 51% of Germans, 56% of French, 50% of UK residents and 55% of Spaniards. The British (51%) and Germans (45%) connect explicit significance to the climate, whereas the share of Germans (41%) who’re on the lookout for new/thrilling actions can be very excessive.
Concerning the kind of vacation overseas within the subsequent 12 months, or the kind of vacation extra broadly most popular by the markets beneath examine, the next stand out: journeys to coastal locations (Seaside/Coast), Metropolis Break, nature journeys, sightseeing , kin and buddies and journeys for strolling or mountain climbing. Particularly, sea journeys are most popular by 51% of Germans, 31% of the French, 40% of the UK and 24% of the Spanish. Metropolis Break is most popular by 41% of the Germans, 31% of the French, 38% of the UK and 29% of the Spanish. Germans present a fantastic curiosity in Nature holidays (40%) and Strolling / Climbing (29%).
supply: APE – MEB
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