Why do 20-year-old New Yorkers wear quilted vests from outdoor brand Patagonia, parkas from Arc’teryx and Columbia? Why does rapper A$AP Rocky attend a Calvin Klein show in a fleece jacket? And why do young New Yorkers put on functional clothing to go to Starbucks? What was once considered an aberration of taste is now “hot shit”. Six years ago, US journalist Jason Chen shared in a column for the web magazine The Cut his observations.
Why functional fashion is no longer only worn when hiking – fashion & cosmetics
