2023-12-27 09:30:00
This quality and pleasure is why the price is higher
After having developed a specific technology, he explains to us why the taste without alcohol also has a price: “We implement a lot of sometimes expensive technology and a lot of raw materials to synthesize the taste and sensation that are similar to alcohol. To enjoy a cocktail without alcohol, the maceration of the fruits is limited in time so as not to have alcohol. But we get a sufficiently powerful taste. For a strawberry liqueur, three to four times more strawberries are used to produce a liter without alcohol than its alcoholic equivalent. This quality and pleasure is why the price is higher.“
Even if the non-alcoholic drinks segment is far from flirting with the market shares of alcoholic beverages, it has been increasing significantly for many years.
Except for a few products, “alcohol-free” costs as much, or even more, than its equivalent. But it is clear that price differences are narrowing with growing supply and demand. A way for some consumers to toast without fearing a hangover the day following the day before, or a new year in complete safety.
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#party #alcohol #expensive
