After phone (1), the first smartphone under the Nothing brand was revealed on July 12th. With the announcement of the price of 18,900 baht, it is common for both people to like and people who don’t like The latter will focus on the 2 rear cameras with the Snapdragon 778G + chipset, which is seen as conflicting with the price, but with Carl Pei, who was the CEO of OnePlus before, probably won’t do anything without a reason to support it for sure … So what is the reason for that? DroidSans will take you to find the answer.
Why does Nothing phone (1) have only 2 rear cameras?
If you look at the current mid-range Android phone, it will put 3 or more rear cameras. Choosing only 2 rear cameras of Nothing is something that is very counterproductive, and Pei himself seems to know very well. That there is definitely an issue because in interviews with the media, in promoting the phone (1), including at the launch event This has been addressed many times and can be summarized as follows:
1. It’s not about reducing costs.
When Pei was the CEO at OnePlus, he had an interview with foreign media that “Some may think If the mobile phone has less cameras Manufacturers will reduce costs a lot. … which is a misunderstanding.” The facts as described by him are “The main cost will be on the main camera. As for the other add-on cameras, it had little effect.”
Therefore, the point that the phone (1) has 2 rear cameras, because nothing wants to reduce the cost, so it can be cut off.
2. There are multiple cameras. doesn’t mean good
Before phone (1) was launched, Pei talked about the trend of wearing a lot of rear cameras of smartphones. “It’s the myth of technology” have multiple cameras doesn’t mean good But it’s the exact opposite, Pei sees “It’s just a tattoo, but put a lot of low quality cameras on it first.” With an example of a depth-sensing camera that is practically unused.
sentences similar to the above It was featured in a blog post on the Nothing website, and Pei reiterated the same thing at the launch event. Demonstrates a clear concept and standpoint ever.
3. Symmetry of the design
And although Pei didn’t say that, but considering the back of the phone (1) coupled with the effort to design the device as neat as possible, which is reflected through the product itself. Suffice it to say, the design team (or perhaps Pei himself) wanted to place the rear camera down to fit the C-frame in the upper left corner that is part of the Nothing brand logo.
4. Supplied lens distance It covers from macro to telephoto.
As for the phone’s two rear cameras (1), they have the same 50MP resolution. The main camera uses Sony’s popular IMX766 sensor, while the ultra-wide camera uses Samsung’s ISOCELL JN1 sensor, with the ultra-wide camera having a minimum focus distance of 4cm. . It can also be used as a built-in macro camera. The telephoto range is compensated by digital zoom. This means that the lens range has covered the entire range.
In the way, Nothing has released a live camera preview of the phone (1) without the decoration as an appetizer. can be viewed at the website nothing.tech
Summary of the reason that the phone (1) has 2 rear cameras. It is because
- Pei sees that many cameras are useless. Put only what you actually use is better.
- It’s not about trying to cut costs.
- Wide vs. Ultra Wide It is the most commonly used period.
- The telephoto range can be replaced by digital zoom.
- Macro section The phone’s ultra-wide lens (1) can take pictures. equal to the lens covering all distances
- (Probably) the intention is to make the design look symmetrical with the logo.
Why doesn’t Nothing phone (1) use the Snapdragon 8 Gen 1 chipset?
Currently, there are about 30 mobile phones powered by Snapdragon 778G on the market (both sold and not sold in Thailand), most of them are priced in the early ten thousand to the mid ten thousand. Galaxy A52Samsung’s s, priced at 13,999 baht. Xiaomi 11 Lite 5G NE The starting model is only 10,990 baht.
As the phone (1) pops up, boom…! 18,900 baht at all, it’s not wrong to be seen as expensive. Which is really expensive. Add a little more money and you can even buy some flagship models.
But to judge it is expensive. Just look at the chipset alone. It’s probably not fair. A mobile phone has many components. It must not be forgotten that what Nothing is trying to sell is Exquisite and unique design with a smooth user experience As for the decision to use the Snapdragon 778G+ of Pei, there are reasons to support it as well.
1. Chipsets these days Just the middle level was already extremely fast.
Chipset Issues We have to go back to the days when Pei was CEO at OnePlus again, before the Nord series was born. “The mobile chipset these days are strong enough.” It doesn’t have to be high-end. Just the midrange is plenty. It works just as smoothly, so this is the first reason the phone (1) is powered by Snapdragon 778G+.
2. Value for money on the opposite side
This is a continuation of the above reasons Pei said. “The higher the chipset, the higher the level. The value continues to deteriorate.” Simply put, the Snapdragon 778G+ is a more balanced choice. It offers similar performance to the Snapdragon 855, which is still plenty powerful today.
In addition, Pei used to explore the smartphone market by talking directly to users. (Especially emerging markets) and found that there are many people who want a smartphone that is strong and smooth, but does not have enough money. or reluctance to pay for a flagship phone Therefore, choosing a mid-range chipset to control costs is something that meets the needs.
3. Flagship chipset is hot and consumes battery.
The next point is a simple reason: “heat” with “Energy consumption” heat You probably don’t need to explain much. Many people probably already know that the Snapdragon 8 Gen 1 has problems with this. Both CPU speed dropped. camera cut off Or some models are so heavy that many people have broken boards as well. As for the power consumption, it is related to the endurance of the battery itself.
4. Barriers to supplying chipsets
When project phone (1) was still in its nascent stage, The chipset issue is one of the things that bothers Pei, as chipset makers see Nothing as a new face in the market that has never made a mobile phone before, and therefore “hesitating” to sell the chipset.
Moreover, Pei also found that chipset makers now also have “stacking” orders with major smartphone makers. This is a result of the semiconductor shortage crisis and ongoing logistical problems. We can see that In the latter, there are many flagship smartphones that are sold in limited countries or in limited numbers.
Even in the end, Nothing chooses Snapdragon 778G + and phone (1) is still not producing enough to meet the needs of customers in the first place, so choose Snapdragon 8 Gen 1 instead, accidentally at the end of the year, it may not even be sold. Looking at it from this angle, Pei’s claim is understandable.
Summarizes the reason that the phone (1) chooses the Snapdragon 778G+ chipset.
- Pei sees this as the most balanced option.
- Powerful enough to provide a smooth user experience.
- Not too expensive
- Don’t worry about heat problems.
- More energy efficient compared to flagship chipsets.
- Semiconductor shortage problem
The coolness of the Snapdragon 778G+ in the phone (1) that is enough to stretch Nothing and Pei is that this is a plus version of the chipset. Its internal infrastructure is the same as a regular Snapdragon 778G, but what’s added is wireless charging function and reverse wireless charging to other devices. This is usually something Qualcomm only reserves with its flagship chipsets. But this time I put it in. Nothing is a special case, exclusive, just one person alone (the back of the house probably has some deals).
When will nothing phone (1) go on sale? where to buy
Nothing will start selling phone (1) in Thailand inJuly 18 at 10:00 a.m. through the Carnival store’s online channel, which is a limited-edition sale. (Only on website and app) Use the First come, first serve method. no advance booking Then it will be released as usual on August 1 through Dotlife and Lazada.
phone (1) is not a limited edition product. The purchase was limited in the beginning because the production capacity was insufficient to meet the demand, but nothing wanted to sell products as quickly as possible. therefore choose this way So any friends who want but afraid to not be able to buy things in the beginning You don’t have to worry at all. Wait for a while and it will be available for sale as usual.
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