2023-08-01 10:55:00
One in five resales because of Musk
The results show that 21.5% of respondents who sold their Tesla did so out of disapproval of Elon Musk’s behavior. A challenging figure since it still concerns more than one in five resales, ahead of concerns regarding quality and service (18.7%). Other significant causes of Tesla resale also include a lack of brand perception satisfaction (17.8%), excessively high rents (13.1%), and lack of customization and customization options. options (10.3%).
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Personality matter?
Tesla can always be reassured by the fact that most buyers maintain a positive opinion of the brand and its products. It is also interesting to note that satisfaction with the car is directly related to the approval or not of Elon Musk. Thus, 96% of respondents who answered that they would buy a Tesla once more in the future have a favorable opinion of its CEO, while 91% of people who no longer want Tesla are unfavorable to him.
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