2023-09-30 12:37:41
Those who own a Tesla car have long demonstrated unwavering loyalty to the brand and only 10% migrate to other electric vehicle brands such as Rivian, Mercedes-Benz and BMW.
However, the new Tesla Cybertruck might further cement this loyalty, giving them a new vehicle option within the Tesla family.
Despite Tesla’s impressive brand loyalty, its current vehicle lineup, comprised of two sedans and two crossovers, has been limited in variety. This is where the Cybertruck comes into play.
As highlighted by S&P Global Mobility, which monitors Tesla loyalty statistics, the launch of the Cybertruck might be instrumental in retaining Tesla enthusiasts and attracting new ones.
Experts have stressed the importance of expanding Tesla’s portfolio, emphasizing how the Cybertruck and other future models, such as the second generation Roadster, can entice current owners to explore other vehicles from the brand. However, Tesla faces the challenge of quickly bringing these vehicles to market.
Tesla’s current loyalty rating is noteworthy. About 68% of Tesla owners stick with the brand when purchasing a new vehicle. This figure rises to a significant 90% when they choose another electric vehicle, indicating the brand’s dominant position as the sector pivots towards electric mobility.
However, with an increasingly competitive electric vehicle market, Tesla faces the challenge of maintaining its dominant position.
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