“No worries” is a term familiar to many Upper Austrians. Oberösterreichische Versicherung is gradually removing this slogan from its communication. General Director Othmar Nagl and Board Director Kathrin Kühfahrer-Leitner announced this at a press conference on Tuesday.
“We want to become younger, fresher and more digital,” said Nagl. A younger audience should be addressed through a variety of channels without neglecting the roots and the usual service.
Kühtreiber-Leitner calculated that it took one and a half years from the idea to the complete implementation of the strategy. For example, the logo, brand identity and also the URL are new – “nichtsorgen.at” becomes “versich.at”. The agency “Die Junge Wilden” from Linz was responsible for this.
In the coming days and weeks, trams and buses in the state capital will be using the new design. OÖ Versicherung has more than 800 employees and around 456,000 customers. The premium volume was recently more than 470 million euros.
Author
Martin Roithner
Economics editor
Martin Roithner
