The Danone group, which owns Badoit, has announced the end of its red and green plastic bottles, which are well known to consumers and make the brand particularly identifiable. Here’s why.
If you are looking for your bottles of Badoit in the supermarket, you will soon have to get out of the habit of mechanically looking for green and red bottles. The Danone group announced on Wednesday March 22 the end of colored plastic bottles, which will be replaced by transparent bottles.
In a press release, the brand explains that these new bottles will allow “better recyclability in new bottles”. With 70,000 tonnes of PET plastic bottles in France, all players combined, and it is difficult at this stage to recycle them to make new bottles. On the other hand, their plastic could be used to make insulation, for example.
Recycle by making new bottles
“This allows Danone to take a further step towards its objective of offering 100% of its recyclable, reusable or compostable packaging for the French market”, underlines the press release.
Until now, the colored bottles could not be recycled in food uses. By making its bottles transparent, they will be able to return to the food chain and “can be used to make new bottles if it is correctly sorted”, says Danone.