2023-05-10 15:18:26
After Shein on the fashion market, are the Chinese about to turn the car market upside down? With a very cheap electric city car inspired by pop culture, the hypothesis cannot be ruled out.
At the last Shanghai Auto Show, we only saw her. The Geely Panda Mini Little Yellow Duck, a very small canary yellow electric city car, created a surprise. Cartoon inspired What The Duckit uses the graphic codes.
WTF duck: a car in the colors of a cartoon?
What the Duck (to be translated by: what is the duck) is a humorous comic strip whose story itself turns out to be quite funny. It was launched in 2006 and was to serve as a foil for a commercial site. But comics received such a response that Aaron Johnson, its creator, made it a full-fledged project, with already the production of derived products. The main character, a duck, of course, is a professional photographer. Over time, WTD has become a nugget particularly prized by the community of photographers in particular, and creative people in general.
Why turn What the Duck into a car? History does not tell us where this baroque idea came from. But at the Shanghai Auto Show, you could appreciate the result. A car that features the star duck’s head on the driver’s door, its eyes and beak on the other side, three-spoke wheels resembling webbed paws and an interior that spins on the same theme – a combination of yellow leatherette and black. A pop and cute look supposed to push young urbanites to go back to checkout. But the price alone could convince them. Because it is unbeatable: 5,247.66 euros, barely the price of a bobo bike. And as it is a short series, duck lovers will have to decide quickly if they want to be able to afford it online: clearly, the first will be the last.
Will the car market be made Sheiniser ?
The Geely Panda Mini Little Yellow Duck is the top of a series of ultra-cheap electric city cars. It was created by a new actor, Geely Autoa very young brand born in 2019 owned by a juggernaut in the sector: the Chinese Geometry. Currently the seventh-largest automaker in China, billionaire Li Shufu’s group has had plans for international expansion since its acquisition of Volvo Cars in 2010. So, is the What the Duck car a drop like the others or does it announce an upheaval in the global balance of the car market?
What is certain is that it sticks to the times. It is more pop than a TikTok video, almost as tech as a Tesla with its touchscreen that supports Bluetooth, and displays an attractive price like an Aldi promo. In addition, it is compact and electric, which will not fail to caress its buyers in the direction of the green. Brief. The Geely Panda Mini Little Yellow Duck tries to be as irresistible as a sequin jacket from Shein. And that’s what the Landerneau of car manufacturers might fear. Ever since TikTok outsold YouTube in terms of time spent and Shein turned fast-fashion giants into slow-moving nerds, we know that when China goes international, it rolls out strategies that falter up. to the most innovative leaders.
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