HBO Max is raising the price of its subscriptions for the first time since the streaming service launched in March 2020. The increase comes following a cost cut by Warner Bros. Discovery to reduce expenses, which has already resulted in the removal and cancellation of several series, shorts and movies from HBO Max.
Speaking of prices, the readjustment affects the monthly fee for HBO Max users in the United States as of last Thursday (12) which will increase by US$ 1, from US$ 14.99 to US$ 15.99.
According to Olhar Digital, HBO Max’s advisory confirmed that the readjustment will not be applied to the Latin American market, so the monthly fee will not change for users in Brazil. She further justified the price change as follows:
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