2023-06-09 17:03:45
Did you notice it? Tim Cook and his bandmates never said the words « intelligence » et “artificial” in the same sentence during the 126 minutes of keynote WWDC 2023 opening night. Many features are “intelligent”it is not Craig Federighi who will say the opposite, but none is “artificial”, even when reality becomes virtual. Apple does not chase novelties to follow trends, but embraces innovations to design products.
Apple is reluctant to use terms it has not defined. Why talk about “mixed reality” or of “metaverse” when she can talk about“spatial computing” ? When Microsoft wants to find a middle way between virtual reality and augmented reality, and Meta wants Facebook to be forgotten by jumping with both feet into a new universe, the Cupertino company claims to reinvent the personal computer – just that.
The text composition is “even smarter”the Journal app suggestions are “intelligently prepared”the color of widgets East “intelligently tinted” on the desktop of macOS Sonoma, music sharing with AirPlay and navigation on the watch is simplified by the« intelligence » devices… But these forms of intelligence are never artificial.
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