On March 20 was held at the Four Seasons in Casablanca, the launch of the startup Yakeey, a new player in Proptech and the first transactional marketplace dedicated to the purchase, sale and rental of new and old real estate in Morocco. Its role is to use data and digital in the real estate sector to accelerate and secure transactions.
The presentation of the company was made by the CEO and founder of Yakeey, Karim Beqqali, also president and founder of Yamed Group. It should be noted that this new entity is independent and distinct from Yamed Group.
This platform wishes to respond to the various inefficiencies present in the real estate transaction market through innovation. First, the founder of Yakeey recalls that the Moroccan market is considered important with more than 450,000 transactions in 2021. The platform wants to play the role of trusted third party between the various stakeholders in the real estate transaction to speed up transactions there.
It is, as its founder reminds us, a ‘one-stop-shop‘. “It is a revolution that has appeared since the Covid. It’s a one-stop shop with a very strong value proposition where a buyer and a seller enter a platform that will take care of their property from A to Z, without interruption and without having to leave the platform”, underlines Karim Beqqali. A system that is very successful in emerging countries where the process of selling and buying real estate is not fully sophisticated and transparent.
In addition to technology and data, Yakeey relies on a network of exclusive advisers and integrates all the players in the real estate transaction ecosystem within a single platform. It aims to bring together notaries, buyers, sellers, banks, tenants, landlords, property developers, insurance companies and business owners.
How it works ?
A user can choose his needs on the platform, namely, buy, sell, rent or estimate his property. Thanks to a simulator available free of charge on the platform, Yakeey also informs the user of all the charges and costs related to a real estate transaction, including in particular all the tax and legal parameters relating to the transactions as well as the additional intermediation costs. The goal is to create a seamless end-to-end process when buying, selling or renting.
The user, by creating his personal profile, has access to a dedicated space which allows him to:
– To follow in real time the progress of his project.
-To manage appointments for potential visits.
– To compare in detail several properties in which he would have had an interest.
– To follow the offers received or issued on a given transaction.
As a trusted third party, the startup ensures the real existence of the goods and their compliance with the advertisements. Its advisers visit and certify all the properties and support users in the creation and publication of advertisements, to ensure that reliable and verified information is disseminated for each property published.
Yakeey also ensures the systematic signature of mandates for the offers displayed, guaranteeing their reliability, the real-time updating of the stock available on the platform and the respect of the commitments made vis-à-vis all the stakeholders. of the transaction.
Within a few months, the platform will offer access to real estate credit
In a few months, Yakeey will be enriched with a new and unprecedented functionality: the request and the obtaining, when the eligibility conditions are met, of a mortgage through the platform. The platform will thus provide access to real estate credit by simplifying, accelerating and fully digitizing the process of obtaining real estate credit for individuals.
“Yakeey’s bet is to become the one-stop-shop for mortgage loans. The goal is that any Yakeey user can take out a loan without having to go through their bank. We prevent them from going to the bank, file a file and go through a long process. We want to do it in 3 weeks with ‘Yakeey Loans’. What is required of a buyer in itself is simple, just upload it to the platform and as soon as that we have this information and that it is classified in the right way, the banks can decide”, specifies the founder of Yakeey.
During the question-and-answer phase, the manager explained that the platform took a 2% commission in the event of a sale being made. “Our business model is that we are a transactional marketplace. That is to say, we have to carry out transactions. Anyone can put a property up for sale, have it appraised, etc. It’s completely free, up to to the transaction. We are positioned on the same level of mandate as the market today for both the seller and the buyer which is around 2%, knowing that there is end-to-end physical and digital support. end. For the rental, it’s one month’s rent, which corresponds to the market”, concludes the founder.
This year, the marketplace aims to carry out 1,000 transactions, 60% of which are old properties and 40% new properties.