The young English artist, designer and interior decorator Luke Edward Hall has just launched his own ready-to-wear and lifestyle brand: Chateau Orlando. A new foray into fashion that reflects the many inspirations of the man described by the press as a rising design star.
Officially launched on February 12, Chateau Orlando revolves around the art of knitting. The range of pullovers, cardigans and sleeveless knitwear brings together the eclectic inspirations that make the singularity of its founder who created his own studio in 2015 at the age of 26. Contemporary art, literature, the 1980s, folklore and even mythology come together in a creative mix imbued with romanticism and irreverence. The brand was created with the support of Wemanage Group, a Milanese consulting firm specializing in the fashion and luxury industry, which is the main investor. The Italian agency Studio Blanco signs its visual identity.
While the brands on the official Fashion Week calendar will unveil their fall-winter 2022 collections in Paris in a few days, Château Orlando has chosen the French capital to present itself to its public. The brand’s first collection, “Postcards from the Caslte”, has just hit the shelves of Bon Marché Rive Gauche on February 12 in the form of an immersive pop-up designed in collaboration with the interior design agency ODA Paris. The pop-up is part of the “X” exhibition at the Bon Marché Rive Gauche, honoring unexpected encounters in the Parisian department store from February 12 to April 24. On this occasion, Chateau Orlando initiates its very first collaboration with the luggage manufacturer L’Uniform through a collection of backpacks, clutches and tote bags. The collection is now available on the Chateau Orlando e-commerce site and exclusively at Bon Marché Rive Gauche.
- Interior designer and decorator Luke Edward Hall established his studio in 2015, oscillating between interior design, illustration and fashion-related projects. He counts brands such as Burberry, Lanvin and Habitat among his clients. He recently signed the interior design of the Hôtel des Deux Gares in Paris, and publishes a weekly column in the FT Weekend.