“Young seasonal workers today are looking for jobs that correspond to their values”

2023-10-08 07:00:10

Lhe tourism industry relies primarily on a seasonal workforce. Nearly a million seasonal workers hired each year in France. Without seasonal workers, accommodation, restaurants, leisure centers and tourist sites would not be able to function fully. However, every year, the problem remains the same: the recruitment of seasonal workers is painful, although it is largely anticipated.

Certainly, the atypical hours of these professions play an important role in these recruitment difficulties, but beyond the question of seasonal work itself, the problem of housing has quickly become the main obstacle in particularly touristy places. Seasonal workers, paid the minimum wage, cannot afford to rent a studio. A reality that is all the more striking during winter, with seasonal positions available from September and prices being more expensive near ski resorts.

The health crisis has not helped the sector, leading to a considerable loss of 8 billion euros in turnover for winter tourism in 2020, a rush for second homes and the explosion of Airbnb at the foot of 350 French slopes and, consequently, an increase in prices due to a shortage of housing. The recent reform of unemployment insurance has also had an impact: from now on, people who have never worked must work for at least six months to qualify for their rights and have every interest in finding a long-term contract.

65,000 seasonal positions unfilled in 2022

Finally, the health crisis has allowed seasonal workers to retrain for another profession, often better paid and with less restrictive hours. This means that 65,000 seasonal positions remained unfilled in 2022. But, beyond these already known issues, the crisis linked to Covid-19 has brought to the fore a new issue, that of the management of seasonal workers.

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The profiles of workers have evolved and their aspirations have considerably changed the dynamics of seasonal work. Young seasonal workers today are looking for jobs that correspond to their values. This implies better working conditions, obviously, but also career development prospects and, above all, a balance between professional and personal life, which is not the strong point of this industry at the moment.

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With the rebound in winter tourism, which has returned to its pre-crisis level, competition between tourism players has increased to attract qualified seasonal workers and has made their retention more difficult. If the job does not suit them, candidates are sure to be able to find a new seasonal contract almost instantly offering more advantageous conditions. This constant turnover of personnel can lead to a loss of know-how and destabilization of the organization.

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