2023-11-03 04:00:00
YouTube is stepping up its fight once morest ad blockers with a global initiative. Users might see a message telling them that video playback is blocked unless they allow ads or opt-in to YouTube Premium. The platform considers the use of ad blockers a violation of its terms of service, emphasizing that the ads support creators. Although YouTube announced this initiative in June, it recently strengthened it, blocking more videos. This strategy aims to get more users to subscribe to ad-free YouTube Premium, although the price increase may make this option less attractive. Source
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