2024-04-16 12:21:00
On the 16th, Meta Inc. released an official statement regarding “false advertising” on Instagram, Facebook, etc. After conveying the company’s stance and countermeasures, he stated, “While online fraud will continue to exist, progress in countermeasures against fraud requires a society-wide approach through collaboration with industry, experts, and related organizations.” I believe that this is important, and as Meta, I will focus my efforts to play a role in that.” In response, Yusaku Maezawa expressed his anger on his own X (formerly Twitter), asking, “Are you kidding me?” Meta posted a long article on its official website titled “Initiatives against fraudulent advertisements impersonating celebrities.” He denounced online fraud as a “society-wide threat that targets people around the world through the Internet,” and added, “Meta’s policy is not to impersonate celebrities or use images of celebrities to mislead or deceive people.” “We prohibit fraudulent and deceptive advertisements, including advertisements and posts that are misleading.”
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Regarding ad screening, the company explained that it has been repeatedly changing its system by combining “human screening” and “automatic detection.” “The screening team has people who understand the Japanese language, Japanese cultural background, and nuances,” he added.
Finally, “Meta is taking action to eradicate fraud on our platform and working with law enforcement agencies. As online fraud continues to exist, progress in combating fraud will continue. We believe it is important to take a society-wide approach through collaboration with industry, experts, and related organizations.As Meta, we will focus on evolving our approach and improving the implementation situation. “We will continue to engage with experts to ensure that our methods reflect best practices, understand the latest trends, and prepare for emerging threats.” ing.
In response, Mr. Maezawa said, “Hey, hey. First of all, how about an apology? Is it because of society as a whole? If you’re saying, “We have people who understand the Japanese language and Japanese cultural background on the screening team,” then it’s me and Horie. “You can easily identify fraudulent advertisements that use celebrities, right? Are you kidding me?”
■About initiatives against fraudulent advertisements impersonating celebrities (full text of announcement)
Online fraud is a society-wide threat that targets people around the world through the Internet.
Fraud often crosses borders and is the work of bad actors who use automation and all sorts of other techniques to intentionally avoid our detection. Those who commit fraud for money are constantly inventing new ways to deceive people, such as by using both advertisements and posts on various services and websites, and by moving between platforms. It’s a hostile situation.
Meta has made significant investments over the years to keep people safe on our platform, having invested more than $20 billion in our team and technology since 2016. This includes anti-fraud measures, and we have implemented multi-faceted measures to protect users on our platform from fraud.
This includes developing and providing policies and systems that prohibit this type of behavior across all of our platforms, tools and features that allow users to better protect themselves by reporting scams, and awareness campaigns and interactions with government authorities. This includes collaboration.
Meta’s policy prohibits fraudulent or deceptive advertising, including ads or posts that impersonate celebrities or use images of celebrities in order to mislead or deceive people. Users will stop using our services if they have a negative experience on our platform. Advertisers will also refrain from advertising on platforms with malicious or fraudulent content. For this reason, removing fraudulent advertising from our platform is essential to Meta’s business.
At Meta, we review ads according to our advertising regulations to distinguish between fraudulent ads and those that do not violate our policies, but screening such a huge number of ads from around the world comes with its challenges.
Because fraud techniques are constantly changing, Meta uses human-based It combines screening and automatic detection. To improve enforcement effectiveness, we incorporate learnings from changing fraud techniques, test and implement new approaches, and iteratively make changes to existing enforcement systems. Additionally, our review team includes personnel who understand the Japanese language, Japanese cultural background, and nuances.
Meta is taking action to eradicate fraud on our platform and working with law enforcement and other authorities. As online fraud continues to exist, we believe that a society-wide approach through cooperation with industry, experts, and related organizations is important for progress in countering fraud. As Meta, I will focus my efforts to play a role in that. Going forward, we will continue to evolve our approach, improve enforcement, engage with experts to ensure our methodology reflects best practices, and understand the latest trends to prepare for emerging threats. We will continue our efforts.
hey hey. First of all, how would you like to apologize? Is it the fault of society as a whole? If “the review team includes people who understand the Japanese language and Japanese cultural background,” they would be able to easily identify fraudulent advertisements that used me, Mr. Horie, and other celebrities, right? Are you licking me?
Meta statement: “A whole-of-society approach is important” for eradication https://t.co/0tsbbrwAvu
— Yusaku Maezawa (@yousuck2020) April 16, 2024
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