“Zenith” entered into a partnership agreement with the Pyaterochka retail chain.
The contract is for a year. Under its terms, Pyaterochka received the official status of the club’s regional partner.
It is noted that the partnership will allow the parties to work effectively with a large audience of buyers and fans, as well as promote the values of a healthy lifestyle and proper nutrition.
As part of the agreement, Pyaterochka will be able to conduct a number of joint marketing activities: contests and sweepstakes in social networks, events involving players, as well as the right to advertise in the Gazprom Arena bowl.
It is planned that a sales point from Pyaterochka will appear at Zenit’s home stadium, and exclusive co-branded souvenirs will be developed for fans and guests at the club’s home games.